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MUMBAI:
Known to feel the pulse of its listeners, 94.3 MY FM, the Bhaskar
Group station did something Dil Se for the cricket crazy Indian
fans. The radio station arranged for the T20 World cup trophy to
be displayed at their Jaipur station for a day. An original, the
trophy is the second piece made for the World Cup. The trophy will
now be sent to South Africa, the official venue of the T20 World
Cup.
 A
celebrity in itself, the trophy drew huge crowds to the station
with people from all over flocking the station to get a glimpse
of it. Winning appreciation from its listeners, the channel was
thanked for showcasing the trophy and allowing the people to actually
‘hold’ the prestigious trophy.
Said,
Amit Pabulal, Designer & Manufacturer, T20 World Cup trophy
based in Jaipur, “After the ‘Future Cup Series’ trophy
got lost, the ICC came out with the rule of having two trophies
made for each international cricket series, so we made two trophies
for the T20 World Cup. Because of our relationship with 94.3 MY
FM and at their special request, we gave them the trophy to be displayed
for their listeners for a day.”
Said,
Mr. Harrish M. Bhatia, Business Head, MY FM, “Most of the times,
the fans never get to see the real trophy and we being a channel
that has an emotional connect with listeners and understands their
innermost desires, decided to give them a first hand experience
of how it would be to hold the T20 World Cup trophy.”
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