|
MUMBAI:
Travel + Leisure is celebrating its 1st Anniversary with 12 glorious
globetrotting issues this September.
Brought
to India and South Asia under licence from American Express Publishing
by Media Transasia, the arrival of the edition of Travel + Leisure
in India, marked the sixth international edition of the world's
leading travel magazine. The magazine was launched with a cover
price of Rs 150/-.
In
line with its world wide positioning of "the largest selling
travel and lifestyle magazine", the Travel + Leisure India
launch has been historic in many ways. The magazine has seen an
unprecedented response from the collective Indian advertising and
reader communities.
The
travel and Tourism Industry is on a new high as according to the
data the increase in tourist inflow in India rose 15.3% & foreign-exchange
earnings through tourists arrivals rose as much as 20 % over 2002's
figure.
According
to Payal Kohli, Editor-In-Chief, "At the completion of one
very successful year, we are proud to have achieved the respect
and the standing that Travel + Leisure enjoys worldwide as the world's
leading travel magazine, in our region of South Asia as well. Our
special first anniversary magazine is truly a collector's issue
as we celebrate 40 Trips That Will Change Your Life and much more."
"The
magazine has today touched 90000 print order with a strong advance
paid subscriber base of 25,000 numbers ," said Piyush Sharma,
CEO and Publisher, Travel + Leisure, South Asia.
The
anniversary celebrations include a renewed thrust on marketing with
a budget of Rs 50 lacs on the anniversary issue with several BTL
activities in addition to the announcement of the launch of the
much awaited T+L website.
The
exclusive and high-class gala anniversary celebration event is scheduled
for 20th of September in New Delhi with people flying in from all
parts of the world.
"Travel + Leisure makes a clear departure in terms of its positioning
by focusing on the "lifestyle behind the travel" rather
than "the destination" as the specific editorial thrust
and hence the acknowledgement of the title across world markets
as the right medium for high-end luxury and lifestyle products,"
gushes Sharma.
|
