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MUMBAI:
The most awaited film of the year Saawariya's title track 'Saawariya'
will be showcased exclusively on Channel [v] on Sep 15 & 16,
2007 from 8.00pm onwards. Until now the teaser promos of the movie,
which is directed by Sanjay Leela Bhansali, do not reveal Ranbir
and Sonam's face, but viewers can catch a sneak peak into their
chemistry on Channel [v].
Following
this, the channel has queued up heavy promotional plans and intends
to leave no stone unturned to publicise the film. Viewers will get
a sneak peak into Saawariya from mid October, which will continue
till the release of the movie in November. Keeping in sync with
the flavour of the movie, the campaign will be designed around love.
Saawariya will be promoted across various shows on the music channel.
It will also be crowned as the movie of the month as well as the
Movie No. 1 for October. Behind the scenes action and pre-release
promotions will also include featuring the Ranbir and Sonam as [v]
Hero and [v] Goddess respectively.
Special
interviews of the duo will be showcased with VJs like Lola Kutty,
Juhi, Neil and Gill. Along with the newbies, director Sanjay Leela
Bhansali will also give an insight into the story of the film on
Channel [v].
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