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MUMBAI:
BIG 92.7 FM Kolkata won the Srijan Samman GOLD in the radio spot
category. Srijan Samman is the biggest media event for Bangla Advertising
awarded by Sambad Pratidin, leading Bengali daily. Contenders for
this very prestigious award were creative agencies in India and
Bangladesh.
This
was the first year of BIG92.7FM's participation and it was the only
'non-agency' to win a creative award at the gathering, not to mention
that it was the only radio station to win the award. BIG92.7FM was
nominated for two creative and won the gold for one of them. The
award winning radio interstitial was created on the occasion of
Sharukh Khan's Birthday. It was a fitting tribute to King Khan on
his birthday from BIG92.7 FM Kolkata --an interstitial with a transcription
of his Chart busters.
Speaking
on the occasion BIG 92.7 FM Kolkata Station Head Bodhayan Roychaudhury
said, "This is our first year of participation and our talented
young team has made us proud by being the only radio station to
win this award."
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