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MUMBAI:
Radio Mirchi 98.3 FM, India's hottest radio station sizzles with
the nation's biggest stars this October. The station gave its listeners
a unique opportunity to meet the Mirchidaar stars of the movie Om
Shanti Om - the gorgeous Deepika Padukone and the one and only King
Khan- Shahrukh Khan!
 As
part of Mirchi's exclusive marketing tie-up with Om-Shanti-Om, 'Karde
Disco' contest is being organized by Radio Mirchi across 21 cities.
Listeners have to simply tune into Radio Mirchi 98.3 FM and send
in their entries. In the Mumbai phase of the contest the selected
finalists were invited to the Radio Mirchi studio yesterday (October
26 2007) for the final round. The winners of this will be given
an opportunity to meet Shah Rukh Khan. Apart from meet and greet
with the star cast, there are various other prizes in store for
the listeners like autographed CDs, Shahrukh's clothes from Om Shanti
Om and other exciting movie merchandise.
The
event focused on the 70's groove. The judges selected the winners
on the basis of their performance, style of dressing and how well
the person conducted himself in the 70's fashion. The finalists
were given 98.3 seconds to do an act from the 70's (sing / dance
/ say a dialogue / enact a scene) in front of the judge, music director
Vishal. To add to the retro quotient, contestants were provided
props from the 70's era such as a bow tie, wigs, sunglasses etc
to add spice and variety to their sizzling performances.
Radio
Mirchi has designed special on-air programs that will take listeners
into the 70's time machine and as part of the theme, the station
has been airing special interviews with fashion designer like Shina
NC for giving tips on getting the 70s look, including the special
songs that epitomized the 70's etc. In Pune the contest is planned
as a big '70s party' with entertainment, games with special contest
around it. Anyone in the city with the name of Om or Shanti has
been extended a special invitation for the party.
Talking
about the initiative, Kaushik Ghosh, National Marketing head, Radio
Mirchi, said "Radio Mirchi has almost defined the way movies
are treated and presented as entertainment on Radio. We have come
to be associated with all the biggest movies coming out of Bollywood.
We are happy to be the exclusive radio partners with this years
most anticipated movie, Om Shanti Om. There is a tremendous buzz
about the movie and this movie taps into the nostalgia of the 70s
with its theme. Thus it became the theme for the 'Kar De Disco'
contest, which has found a tremendous connect with the listeners.
We are happy to bring bollywood closer to our listeners through
our on-air innovations. '
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