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MUMBAI:
The festive season is just round the corner and in keeping with
the festive spirit Videocon has recently announced it's offering
to consumers – the Videocon Diwali Dhamaka. Videocon consumers
can look forward to assured gifts like MP4 Players with video, Electronic
safes, Vacuum Cleaners, pearl sets, 4in1 rechargeable torches, cordless
headphones with FM, dinner sets and travel bags among others on
select product purchases this festive season.
 And
there's more! Videocon consumers also stand to win bumper prizes
like laptops and camcorders through Contest2win. In a dynamic market
place where consumers are becoming more tech-savvy they look for
more value-added offerings and that's the philosophy behind the
gifts that Videocon is offering this year. With the current offerings
being in tune with the likes of today's preferences, consumers are
in for a double treat from Videocon when they purchase a product
this Diwali.
Describing
the strategic thinking behind the Diwali Dhamaka, Mr. Shekhar Jyoti,
Vice President – Marketing, Videocon Industries says, "Videocon
is fully geared up take full opportunity during this festive season
with a target to grow at 35% over last year with a turnover of Rs.
500 Crore. Videocon is investing Rs. 40 Crores on advertising and
promotions with a full array of exciting activities for the consumer.
Videocon's Diwali Dhamaka offer is a combination of best price,
attractive assured gifts added with extended warranty and bumper
prize. The entire promotion is centred on offering assured gifts
like vacuum cleaner, electronic safe, cordless headphone, pearl
set, dinner set and bumper prize like laptops and camcorders through
Contest2win."
Mr.
Sunil Mehta, Joint President, Videocon Industries gives an insight
into the broader plan for Videocon, "Videocon is targeting
to sell around 5 lakh Colour Televisions during this season. We
have lined up an exciting range of products with high-end features
to ride the festive season opportunity. The new products include
LCD's with in-built 80GB hard disk capable of 50hrs of recording.
Moreover, we also plan to introduce LCD's with cinema surround 1000W
PMPO sound output."
Elaborating
on the same Mr. Pawan Kalra, Joint President, Videocon Industries
adds, "Videocon presents a new range of frost free refrigerators
with unique crisper cooling technology to choose from. Moreover,
a new range of fully automatic washing machine both in top and front
loading segment will add new dimensions to Videocon range. Consumers
will also have an attractive Microwave oven range equipped with
futuristic technologies like 4-way reflection, 6-way convection
cooking and with multiple power levels."
The
festive season couldn't be more exciting after seeing the crackling
offers lined up for Videocon buyers. Videocon is eyeing a wonderful
response from its customers given the amazing gifts on offer.
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