|
MUMBAI:
BIG 92.7 FM, India's No. 1 FM Station has come together with 'Indian
Institute of Technology, Kanpur (IIT-K) to become the exclusive
radio partner of its annual cultural festival Antaragni 07. This
4 day long college festival holds lots of reputation among the students
and is acclaimed as North India's biggest college fest. Starting
from 25th October till 28th October, the event will witness more
than 10,000 students from all across the nation who would be coming
in to participate in various competitions organized during the festival.
BIG 92.7 FM RJs will be seen interacting with the young crowd and
playing interesting games for all the four long days in the IIT-K
campus. BIG 92.7 FM RJs will also compare two biggest events of
the festival Ritambhara - The Fashion show and Mridaksh - Personality
Hunt.
BIG
92.7 FM will also set up several radio booths in the entire IIT
campus to provide round the clock entertainment by playing variety
of music played on air. BIG 92.7 FM will also conduct some on air
shows LIVE from the IIT Kanpur campus.
Speaking
on the occasion, Chandan Kapoor, Cluster Head (UP) Marketing , BIG
92.7 FM said "IIT-Kanpur's Antaragni is most talked about college
fest of the country. It is our endeavor to get associated with this
high energy college festival. This will give us a better chance
to interact and integrate with the young students - who are our
core target consumers. We would ensure that we provide non-stop
entertainment to not only the students but also to all the listeners
who would be hearing us."
Sumit
Kale, Cultural Secretary, Antragni 07 said, "With BIG 92.7
FM as exclusive radio partners of the event we hope the IIT-Kanpur's
Antaragni 07 will get a new edge this year as BIG 92.7 FM Jocks
will be present all through the event and conduct various events
and games. Being the No. 1 radio station of the country with 33
stations, IIT Kanpur Antaragni 07 this time would reach to various
cities of country with on air promotions."
|
