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MUMBAI:
94.3 MY FM, the Bhaskar Group radio station, brought the excitement
of MTV Roadies 5.0 straight to its listeners. 94.3 MY FM, the official
radio partner for MTV Hero Honda Roadies 5.0 auditions in Chandigarh
and Jaipur, shared all the excitement and happenings of the auditions
with its listeners.
MTV
Roadies has gone International – across India, Thailand and
Malaysia. Keeping in mind the enormous scale and popularity of the
show, it was only appropriate that 94.3 MY FM was the radio partner
for the MTV Roadies 5.0 auditions in Jaipur and Chandigarh, cities
where it has recently been voted the ‘most heard’ and
the ‘most recalled’ radio channel.
The
auditions took place in Chandigarh on October 16th at Himachal Bhawan,
and will take place in Jaipur today, October 23rd, at the Maharana
Pratap auditorium. Just like Chandigarh, 94.3 MY FM RJs will be
present at the auditions venue in Jaipur, sharing all the happenings
and activities of the auditions with its listeners Live! The channel
will air sound bytes of the participants, the judges, friends and
family members of the participants and will make the listeners feel
a part of the entire Roadies experience.
Yet
another instance where the young & energetic radio channel became
a part of the listeners’ excitement. MY FM is truly the people’s
radio channel and aims at giving them the best always.
Says,
Mr. Harrish M. Bhatia, Business Head, 94.3 MY FM, “MTV Roadies
has been a huge success and has become a rage with the youngsters.
Listeners are highly involved with the show and want to be aware
of any development on the show. Seeing this attachment, we decided
to get our listeners in touch with the participants from the very
beginning.”
Says,
Viplove Gupte, National Programming Head, 94.3 MY FM, “Reality
shows are increasingly gaining popularity with the listeners as
they break away from the script-based, edited programs and provide
spontaneous, real life content to the listeners. There is minimum
editorial control while airing reality shows and that is what makes
them exciting for the listeners.”
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