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MUMBAI:
Doesn't a bright morning get better with a piping hot cup of tea
at your favourite tea-hangout? Celebrating Lucknow's lesser known
superstars who are successful in their own right, Radio City 91.1FM,
India's Leading Radio Network brought an innovative 3 week contest
called 'City ki Chai'. Listeners were invited to vote in to judge
the best tea stall in their city. After a stupendous response from
listeners, 15 loved and often visited tea stalls were short listed
and on Friday, October 19, 2007 Sharma Ki Chai from Lalbaug was
declared the winner of the Radio City's City Ki Chai contest.
RJ
Vera, Lucknow's favourite RJ and host of the Radio City Breakfast
Show invited all listeners who participated in this contest to join
their favourite RJs - RJ Meenu (City Spice), RJ Puja (Hum Tum),
RJ Amir (Radio City Lamhe) and RJ Fahad (Radio City Joyride) for
a cuppa-tea to 'Sharma Ki Chai', Lalbaug. An elated Mr Deepak Sharma,
winner of the 'City ki Chai' contest shared his secret of preparing
the winning brew with Radio Cityzens. Extending the excitement to
all the Lucknowites, RJ Vera gave LIVE updates to the listeners
of Radio City.
Sharing
his thoughts on the initiative, Mr. Rana Barua, National Head -
Marketing Radio City 91.1FM said, "We greatly cherish the special
bond we share with the Radio Cityzens of Lucknow and thank them
for their enthusiasm and support! City Ki Chai is a one of a kind
initiative to identify and recognize the lesser-known people who
very dedicatedly serve the city of Lucknow and celebrate them! Thanks
to the overwhelming response received from our listeners, this unique
contest has been a huge success!"
Radio
City 91.1FM conducted the 3 week 'City ki Chai' contest from October
1-18, 2007 on Lucknow's favourite Radio City Breakfast Show. RJ
Vera invited listeners to respond on their favourite tea-spots in
Lucknow after which the Radio City team visited each of the tea-spots
nominated. Basis the parameters of listener's preferences, Radio
City identified Lucknow's top 3 most popular tea stalls.
A sustained
focus on understanding listeners and leveraging the synergies of
music expertise and innovative programming, allows Radio City to
deliver a unique listening experience and be an integral part of
the lives of listeners across markets. Aggressively looking at spreading
the Radio City experience to new markets across the country, Radio
City 91.1FM is committed to growing the market and creating superlative
content for premium audiences.
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