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MUMBAI:
Festival flavour is in the air and Radio Dhamaal is celebrating
its first Navratri with the flamboyance & vigour which matches
the Dhamaal personality.
"The
Dhamaal philosophy aims at mass customization of its content specially
catering to the Socio-cultural backdrops of all its stations. The
diversity of celebrations is reflected in the Navratri package in
the operational stations of Hisar.Karnal, Patiala, Dhule & Muzaffarpur.While
Dandia beats are in Dhule air, it's Durga Puja in Muzaffarpur and
Navratri with Ramlila is packaged for the northern stations. Interactivity
with maximum listener participation is the mantra which is truly
establishing Dhamaal as the favourite station." says the National
Programming Head, Shailja Naqvi.
The
pious start to the mornings by giving regular briefs on NavDurga
has got appreciation everywhere. In Hisar, daily ground activities
have created a wave of excitement in the city. A unique format of
Dhamaal Khabari wherein listeners are registering in hordes across
all stations to report about their city happenings, market trends
etc. during the festivals. This novel mode for listener connect
has taken interactivity to a new high. The entire package including
various contests is liberally sprinkled with lots of exciting gifts.
The same spirit and celebrations will surely be repeated for the
upcoming Diwali.
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