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MUMBAI:
On the festive occasion of Navratri it’s time to celebrate,
rejoice, dance and groove to the tunes of Red FM’s Dandiya
Man. Red FM the station of expression for millions of music lovers
introduces unique property of ‘Dandiya Man’, which embodies
the spirit of a dancing soul that waits all year for the arrival
of the Dandiya season, and spends endless sleepless nights dancing
and partying.
Various
on-air innovations have been initiated on the radio station around
the ‘Dandiya Man’. Special ‘Dandiya Man’ segments
will be played throughout the day with special Navratri tips, quick
pick up lines, and a chance for listeners to win lots of prizes.
Listeners can catch ‘Dandiya Man’ live at various events
by participating in 'Spot the Dandiya Man' contest.
In
this live contest Red FM RJs will be updating Mumbaikars on his
whereabouts. ‘Dandiya Man’ can be anywhere….at the
station drained out after dancing during yesterday’s dandiya
….at your favourite eatery….on the sidewalks…. and
if the listeners spot him, all they have to do is to get Dandiya
Man’s secret code and SMS Red Dandiya <secret code> to
58558 to win fabulous prizes such as Movie Tickets, Ipods, MP3 Players,
Mobile phones, etc.
RJ
Neil keeps the festive fever high by capturing the enthusiasm and
fervor of the 9 nights of Dandiya on the radio station...wherein
he would visit events across town as Dandiya Man, interview the
revelers on the Red Mike and bring the real taste of the festival
on air.
Commenting
on the philosophy behind the campaign, Red FM Mumbai, Station &
Marketing Head, Anuj Singh said, “We are extremely excited
about the concept of ‘Dandiya Man’ that we have initiated
to mark the occasion of this year's Navratri festival. As part of
the station's latest offering, we have lined up interesting and
innovative on-air content around ‘Dandiya Man’ who embodies
the spirit of a mumbaikar-full of optimism, fun and excitement.”
Mark
this festival occasion with the spirit of Dandiya Man and entrench
your soul in the masti, fun, music and joy to embody the true spirit
of Mumbai.
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