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MUMBAI:
Lycra Brand and MTV will present the biggest night in music and
fashion as Lycra MTV Style Awards will bring the best of Shafqat
Amanat Ali - known for his famous song 'Mitwa' of KANK fame, female
rap artist "Hard Kaur" who made an anthem out of 'Ek Glassy',
the renowned group 'The Raghu Dixit Project', Atif Aslam, the popular
Pakistani pop singer and the sexy girl band 'Rouge' to India. These
popular artists will perform exclusively for their Indian fans on
October 25th at the Lycra MTV Style Awards 2007 in Mumbai.
 It's
a fashion show… it's a music concert… NO! It's the Lycra
MTV Style Awards! For four years running, MTV has fused music with
fashion as no one can. This year too with an awesome line up of
talent from across India, Pakistan and the UK; get set for explosions;
as Raghu Dixit will make music with Lycra Brand line entitled
"Universe of the Young". Uniforms will be the anthem for
Shafqat Amanat Ali & designers Abhishek & Nandita. Gangs
will be the common thread for Hard Kaur & Vikram Phadnis. Atif
will mesmerize the audiences with his performance as the youth designers
will unveil their creations as they get personal with "My Tee".
Last but not the least ROUGE will urge you to leave your "shyness"
behind with their flamboyant performance!
Says
Ashish Patil, General Manager - MTV India & Vice President,
Creative & Content, "At Lycra MTV Style Awards our
objective is to create harmony with different forms of artistic
interpretation. Every year we have well known designers showcase
their designs to the tunes of popular musicians. This year all our
performers are chartbusters and have straddled nearly every genre
of music. So when the designers of the year and the musicians come
together at Lycra MTV Style Awards you can expect nothing less
than magic!"
 Shafqat
Amanat Ali known as the voice of Shahrukh Khan is currently one
of the best singers in Pakistan and is slowly making his way into
Bollywood. Trained in the classical music 'Gharana of Patiala',
Shafqat has made a name for himself in the world of Pakistani Pop
music and was the force behind the Pakistani band - Fuzon. Commenting
on performing at the Lycra MTV Style Awards this year Shafqat says,
"I'm honoured to be performing at one of the most stylish award
ceremonies of the year! To have Abhishek & Nandita showcase
their creations for the theme 'Uniforms' to my music adds to the
flavour of my song and makes it come alive!"
No
newcomer to the scene, Hard Kaur has graced the stage at some of
the world's most prestigious venues, opening London shows for Justin
Timberlake and Pharrell Williams and has had resounding success
with the club classic 'Ek Glassy'. Quotes Taran Kaur Dhillon, popularly
known as Hard Kaur "Music & fashion are two sides of the
same coin. As a pop artist it is important to be in sync with style,
to set trends & create a culture that people follow." Hard
Kaur will create the rhythm for the theme 'Gangs' created by none
other than Vikram Phadnis.
Raghu
Dixit's music is a seamless amalgamation of Indian ethnic music
and styles from different parts of the world. Raghu's singing style
can be described as unique as he uses a clever combination of Indian
ethnic folk, Sufi and classical phrases into his songs. Says Raghu,
"The theme of Lycra MTV Style Awards is "It's my
Style" and that is particularly relevant to me because my music
is a contemporary personal interpretation of the confluence of musical
heritage that only India can boast of!" The Lycra Brand
partner's line will be showcased to the music of the Raghu Dixit
Project.
Atif
Aslam, the Pakistani singer who took India by storm from his very
first song 'Woh Lamhe, Woh Baatein' from the movie Zeher, will be
setting the beat to the 'My Tee' collection created by students
from NIFT Mumbai. These students were chosen as part of the Designer
Hunt and will be mentored by Vikram Phadnis. Quips Atif "I'm
very excited to perform at the Lycra MTV Style Awards this
year, to be in the midst of popular Bollywood celebrities and famous
musicians is very humbling."
Rouge,
the British Asian all-girl pop band, whose refrain 'Don't be shy'
rocked the clubs all over the world, will also ensure that the invitees
won't stop rocking here as well. Says Amrita Hunjan, the Indian
part of the band, "We are extremely thrilled about our performance
at Lycra MTV Style Awards. This will be our first performance
in Mumbai and we just can't wait to get there."
Since
the conception of Lycra MTV Style Awards, well known artists such
as Shankar Ehsaan Loy & DJ Aqeel in 2003, Pentagram & Raghav
in 2004, Bombay Rockers & Kailash Kher in 2005 and Bappi Lahiri
and Pritam in 2006 have graced the awards with their mind blowing
performances and presence.
Lycra MTV Style Awards is known for showcasing the best in music,
fashion and Bollywood year on year, so sit back and get ready to
enjoy yet another year of mesmerizing magic on stage!
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