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MUMBAI:
Gitanjali Group one of the largest integrated diamond and jewellery
manufacturers and retailers in India, hosted the Pre-Celebration
of Lakme Fashion Week 07 in great style and vigor. The gratifying
evening was attended by some of the most illustrious personalities
from Bollywood and the corporate & fashion world.
With
fashion ever changing and people being more conscious with their
appearance, Gitanjali Lifestyle Jewellery which symbolizes contemporary
style and luxury besides jewellery has again forayed into fashion
by associating itself in the second season of the Lakme Fashion
Week wherein the 'Inaugural Fashion Show' is exclusively being sponsored
by Gitanjali in association with designer Neeta Lulla showcasing
the much admired Stefan Hanfer line of Jewellery by Giantti. Gitanjali
Lifestyle Jewellery Extravaganza is the Associate Sponsor and will
be presenting a fashion show everyday during the Fashion Week.
The
Gitanjali Jewellery Extravaganza will facilitate the integration
of design and ornamentation, and provide a meeting point for the
finest of jewellery brands and the most exclusive of fashion designers.
The Gitanjali Jewellery Extravaganza mirrors the changing role that
jewellery plays in the lives of Indian women today. Apart from the
known Gitanjali brands such as NAKSHATRA, DESIRE, Giantti, D'Damas,
the very best of Italian design like " Stefan Hafnar to Bezel-
A multi brand watch store offering a premium of international brands
primarily Swiss, French & Italian, to the most talked about
Italian Silverware "Greggio", will also be showcased during
the Lakme Fashion Week.
The
Group will also organize a "Lifestyle Carnival" towards
the end of this year. It will be a feast of all the International
Lifetsyle brands that are entering the country at a very rapid pace
through Gitanjali Group's vast network.
Speaking
on the occasion, Mr. Mehul Choksi, Chairman Gitanjali Group said,
'It gives us immense pleasure to be a part of the Lakme Fashion
Week. Gitanjali has always been on the threshold of the dynamics
of fashion. Jewellery now is not just a part of the tradition but
is treated highly as an inseparable part of one's lifestyle. The
association with LFW, will gives us a head start to project our
company as a fashion house and aid us in our initiative to position
Gitanajli Lifestyle Extravaganza as a platform for India's Finest
Jewellery & Lifetsyle Brands. Gitanjali's brands like D'Damas,
Asmi, Sangini, Nakshatra, Desire are extremely popular and we plan
to blend this popularity with the popularity of Lakme Fashion Week
to create profitable synergies for both. We look forward to a long
and fulfilling association with the LFW".
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