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MUMBAI:
The Marathi Film Festival held at Cinemax from October 5th to October
10th came to a grand closing as Cinemax felicitated all the prominent
celebrities of the Marathi Film Industry at their luxurious property
in Versova today. This felicitation ceremony was an initiative undertaken
by Cinemax to honour leading directors and producers from the Marathi
Fraternity who has contributed to regional cinema dedicatedly over
the years. Veteran luminaries like Kiran Shantaram, Sandip Kulkarni,
Shivendu Agrawal, Rishi Deshpande, K Ravi, Milind Uke and Sachin
Parekar were amongst the many who attended this event and were awarded
for playing a significant role in the industry.
The
"Felicitation Ceremony" had a strong response. With representatives
from all six selected Marathi films, the involvement of political
parties was one another highlight of this activity. Cinemax made
sure that the evening was entertaining as well as encouraging for
all Marathi film lovers. The awards were handed over by Mr. Kiran
Shantaram along with Sandip Kulkarni and Sachin Nayak.
 The
six films selected for the festival were Jabardast, Aai Shappath,
Rajkaran, Restaurent, Sawli and Jinki Re Jinki and were shown in
three Cinemax locations; Versova, Thane and Nasik. All the Producers
and Directors of these films were handed "Cinemax Trophies"
especially designed for the event. Ace Cameraman Debu Deodhar whose
Jinki Re Jinki was the one unreleased film shown in the festival,
was also felicitated. With the guidance of Mr Devang Sampat, VP
Marketing for Cinemax India Ltd and strong initiation by Cinemax
team, this "Felicitation Ceremony was one worth attending.
Cinemax
has always believed in giving regional cinema its due. With the
Marathi Film Industry generating various blockbusters and hits,
Cinemax took up the initiative to provide the much needed recognition
to Marathi Films. The 2nd Annual Marathi Film Festival hosted by
this leading multiplex chain screened "the best of the best"
Marathi films for the Marathi audience with strong response at all
three locations.
Speaking
on this initiative, Mr. Devang Sampat, Vice- President, Marketing,
Cinemax India Ltd, said, "We hosted the Marathi Film Festival
because we believed that these films are amongst the very best we
have in the industry today and they just needed a good platform
to showcase their excellent creativity. We were so overwhelmed by
their sheer realism and the impact that they created in the minds
of the audience, that we couldn't resist honoring the talent we
have in the Marathi Film Industry. As important players in the entertainment
industry today, we realized it is our duty to encourage and promote
the Marathi Film industry to ensure that the fraternity will continue
to provide us with brilliant films with innovative concepts and
issues."
Special
guest at the event Mr. Kiran Shantaram spoke wise words saying "
It is indeed a pleasure to see multiplexes such as Cinemax supporting
Marathi Films which can now be enjoyed with all the amenities of
plush seating, good ambience and sound. Maharashtrians ought to
be proud of their language and should attend festivals such as these
and ensure they are well attended. Only then will the word of our
superior movies go out to the public. Kudos to Cinemax, hoping other
multiplexes follow suite!"
The
Marathi Film Festival held at Cinemax's Versova, Thane and Nasik
properties was very well received by the Marathi audiences in these
areas. Cinemax proposes to organize many such events in the near
future as a result of this encouraging response.
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