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MUMBAI:
Gini & Jony, India's first & leading kids wear brand that
offers complete kids wardrobe solutions for kids, is all set to
showcase the season's hottest kid's wear collection designed by
renowned designer Rocky S at the Lakmé Fashion Week Spring
/ Summer '08 to be held at NCPA from 13th to 17th October, 2007
in Mumbai.
For the first time in the history of Lakme Fashion Week, kids will
walk the ramp sporting Freedom fashions and Rocky's creations. The
collection has been created to accentuate children's natural exuberance.
Gini & Jony, known for their expertise in kids wear are extremely
upbeat about Rocky's amazing designs for kids.
Expressing
his immense pleasure over this unique idea, Mr. Prakash Lakhani,
Managing Director, Gini & Jony Ltd, said, "With the Indian
fashion scenario evolving and creating ripples, how can kid's fashion
be left behind? We have taken this initiative with the aim of bringing
to the forefront the potential kid's apparels business has. We are
delighted to associate with a renowned designer like Rocky S and
are confident that the Gini & Jony Freedom Fashions collection
will appeal to all the buyers".
Speaking
about the collection, Fashion Designer Rocky S said, "I'm very
happy to launch Rocky S KIDS with Gini & Jony Freedom Fashions.
It's rather interesting and exciting to design for kids. I think
they have a very 'natural' sense of style. I have just complimented
this and added more of a fun element."
Speaking
about this concept, Mr. Anil Chopra, VP - Lakmé Unilever,
said, "Today's kids are one up on adults when it comes to sporting
the latest fashions. Rather I would say they are trendsetters in
their own rights. To have a brand like Gini & Jony, India's
first and leading kids wear, showcase the latest in fashion for
kids by none other than super designer Rocky S is turning a new
leaf in fashion. Finally, Lakmé fashion Week now has a wholesome
outlook towards everyone interested in fashion - women, men and
children!"
Balu
Nayar, Managing Director, IMG said, "Lakmé Fashion Week
attracts the best from all over the country. The kind of media exposure
the event received is incomparable and so is the profile of guests
invited for the event. In such a scenario, Gini & Jony not only
blends in perfectly but also stands to receive a lot in terms of
the right kind of media exposure and audience reach for their products."
Gini
& Jony recently launched their winter fall collection Freedom
Fashions, a collection of upscale clothing for children that combines
high style with functionality. Gini & Jony is also set to launch
a unique children's retail concept in India. The concept is yet
another pioneering venture from Gini & Jony and will take on
the kids' retail market by storm.
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