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MUMBAI:
Kansai Nerolac Paints Ltd, the country's leading paint manufacturing
company, has announced the launch of their latest venture 'Nerolac
Colour Styles 07-08 in association with Manish Malhotra'.
 Colour
Styles is a glimpse into how colours and moods are strongly linked
with each other. Nerolac conducted a research in various parts of
the country to determine the relation between moods and colours.
The Colour Style Panel consisted of eminent people like Manish Malhotra
(Fashion Designer), Bijon DasGupta (Art Director), Kanika Gahlaut
(Editor Indian Express), Ms Ajanta Sen Poovaiah (National institute
of Design), Mr. Sanjay Puri (Interior designer) and Ms. Geetu Hinduja
from the Fashion & Lifestyle Industry. These are the personalities
who helped decode the relation between Colours & Moods.
Manish
Malhotra will be launching 'Nerolac Colour Styles' with a fashion
show depicting the moods with the drapes of various hues. It will
be visual display of the relationship which Nerolac has established
with moods. Manish Malhotra will be using this platform as a prologue
to his 'Fall - Winter Linen Collection'. Manish Malhotra is always
known to explore new grounds and creations and this is the first
time ever he is venturing into the interiors space.
Using
colour styles as a back bone Nerolac has predicted " Blue"
to be the colour of the year.
Commenting
on the launch of the research, Mr. Anuj Jain, Vice President-Marketing
& Sales (Decorative), Kansai Nerolac Paints Ltd said, "Continuing
with the company's process of offering innovative products and creations
into the Indian paint market, we have launched the 'Nerolac Colour
Styles 0708 in association with Manish Malhotra' that closely relates
moods to colors. We have linked the two in a distinctive manner
to offer you the latest trends in colors and shades that will reflect
your various moods and emotions and will help you to create your
own signature style."
Speaking
about his venture with Kansai Nerolac Manish Malhotra says, "It
gives me great pleasure in stating that I am associating with the
country's leading paint manufacturing company, Kansai Nerolac. It
is good to see that a paint company is now exploring the emotional
aspects of consumers while connecting with them. This initiative
of Nerolac would help them relate with their consumers on a more
humane level. I hope this association of ours will take us both
a long way."
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