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MUMBAI:
In its continuous endeavour to contribute to society, Radio City
91.1FM, India’s Leading Radio Network is observing World AIDS
Day on December 1, 2007 arm in arm with Radio Cityzens across the
nation. Reaching out to listeners to enhance AIDS awareness, the
national FM brand is conducting a robust AIDS awareness campaign
which includes community mobilization, fund raising and special
programming initiatives.
The
special programming line up across 14 of Radio City’s FM stations
includes the airing of specially packaged informative promos and
special capsules busting myths on AIDS along with on-air contests
testing the listener’s health-quotient. While the stations’
Radio Jockeys will cover ribbon tagging activities, awareness building
camps across their respective cities through LIVE broadcasts, the
stations will feature a slew of on-show guests starting right from
those living with AIDS, medical experts, State Dignitaries and prominent
personalities.
Commenting
on the initiative, Mr. Rana Barua, National Head – Marketing,
Radio City 91.1FM said, “As a condition looming large on humanity,
every step towards HIV/ AIDS awareness counts. We, at Radio City,
have always been at the fore to proactively involve our listeners
and jointly contribute to the community we live in. It is very important
that people realise that HIV/ AIDS awareness can not only help prevent
this condition but timely identification can also help expedite
the curative process.”
Radio
City is involving listeners through various community mobilization
and fund raising initiatives so that they too can experience a sense
of having contributed to the cause of AIDS awareness. Lucknow’s
Radio City 91.1FM is conducting a week long campaign called ‘AIDS
Se JUNG – Celebrate Life’ which started from Nov 26 to
conclude in a Signature Campaign at Fun Republic on December 1,
2007. To support this mission of celebrating life, the UP AIDS Society
and HIV Global Fund Project of Population Foundation of India joined
hands with Radio City.
Vadodara’s
Radio City 91.1FM is organizing a ‘Walk for a Cause’ rally
on December 1, 2007 starting 8:30 AM onwards from Fatehgunj to Dairy
Den Circle. Joining Vadodara’s Radio Cityzens will be RJ Priyanka
(Radio City Joyride), RJ Ashish (The Radio City Breakfast Show)
along with the Radio City team. The rally will also be attended
by the Vadodara Police Commissioner - Mr. Priyadarshini, Collector
– Mr. Rajiv Topno and Mr. P.B. Itare, Chief District Health
Officer who join in as Special Guests.
Ahmedabad’s
Radio City 91.1FM is reaching out to Amadavadis to enhance AIDS
awareness through a Ribbon Tagging Activity. Ahmedabad’s favourite
Radio Jockeys, RJ Khushi (The Radio City Breakfast Show) and RJ
Nikky (Hum Tum) will spend the day interacting with students from
H.L. Commerce College and H.K. Commerce College presenting them
with Red Ribbons. To add to this, Radio City volunteers will conduct
a fund-raising activity at these venues where proceeds of donations
from Amadavadis would go to the Gujarat State Network of People
Living with HIV/AIDS.
Surat’s
Radio City 91.1FM is partnering Sardar Vallabhbhai National Institute
of Technology (SVNIT) and Regional Transport Office (RTO) for conducting
a Ribbon Tagging Activity. Listeners can catch their favourite Radio
Jockeys, RJ Khanak (City Spice) and RJ Meghna (Hum Tum) from 6 –
8 AM at SVNIT while RJ Leena (The Radio City Breakfast Show) and
RJ Rayhaan (Radio City Joyride) would be at RTO from 11 AM –
2 PM. All RJs will interact with Surat’s Radio Cityzens and
present them with Red Ribbons.
A sustained
focus on understanding listeners and leveraging the synergies of
music expertise and innovative programming, allows Radio City to
deliver a unique listening experience and be an integral part of
the lives of listeners. Aggressively looking at spreading the Radio
City experience to new markets across the country, Radio City 91.1FM
is committed to growing the market and creating superlative content
for premium audiences.
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