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MUMBAI:
Taking its promise of listener interactivity to the next level,
Nagpur's Radio City 91.1FM celebrates the comeback of the dancing
queen, Madhuri Dixit in a 'Whatte Fun' style! Adding excitement
to the countdown of the release of the much awaited movie Aaja Nachle,
Radio City has partnered INOX for INOX's 'Aaja Nachle Challenge'
- an innovative dance competition, the finals of which would be
judged by Nagpur Radio City's RJ's Vicky and Tia (The Radio City
Breakfast Show) on 30 November, 2007.
As
part of the association, Nagpur's Radio Cityzens were invited to
participate in INOX's 'Aaja Nachle Dance Challenge' the auditions
for which were held on 26 November, 2007 followed by two subsequent
rounds. This innovative dance challenge will conclude with the Grand
Finale on November 30th at the theatre wherein popular Radio City
RJs - Vicky and Tia will present the winner of the competition with
a sparking new TVS Scooty.
Sharing
this thoughts on the association, Mr. Rana Barua, National Head
- Marketing, Radio City 91.1FM said, "We at Radio City have
always stepped forth to involve our listeners with the best value-added
propositions one can offer. Be it the best in adult contemporary
music he wants to listen to or the most exciting entertainment options,
we are here to give our listener just that - a 'Whatte Fun' experience!"
The
First Elimination Round which was the Prop Round was conducted on
November 26 followed by the Second Round on 28 November. The Final
Round on 30 November, will see participants matching steps to songs
from Yash Raj movies!
A sustained
focus on understanding listeners and leveraging the synergies of
music expertise and innovative programming, allows Radio City to
deliver a unique listening experience and be an integral part of
the lives of listeners. Aggressively looking at spreading the Radio
City experience to new markets across the country, Radio City 91.1FM
is committed to growing the market and creating superlative content
for premium audiences.
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