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MUMBAI:
On the occasion of World AIDS Day, BIG 92.7 FM, India’s first
and Delhi’s ONLY 100 Chartbuster Station addressed the burgeoning
issue of HIV/AIDS by living up to its signature brand line of Suno
Sunao, Life Banao! In an innovative three-day awareness campaign,
a team from BIG 92.7 FM Delhi came together to form the ‘Topi
Brigade’ and took to the streets urging Delhites, particularly
the youngsters, to Stay (HIV) Negative.
The
three day long activity was flagged off on 29 November, by BIG 92.7
FM Breakfast Jock Sujata and renowned television artiste Rajeev
Khandelwaal from PVR Saket. The activity will culminate on December
1, World AIDS Day. On a mission to spread awareness on HIV and AIDS,
the Topi Brigade distributed condoms and red ribbons among the susceptible
target group of 18-35, urging them to stay safe by voicing the campaign
statement - Stay Negative.
Speaking
about the initiative Mr. Punit Mathur, Station Director, BIG 92.7
FM, Delhi said ‘Living upto the brand philosophy of impacting
and enhancing the lives of our listeners in a positive way BIG 92.7
FM has come up with yet another innovative way of spreading awareness
on AIDS. A growing concern globally, the issue of AIDS needs to
be addressed in a way that it connects well with the vulnerable
age group of 18-35. That is how a highly innovative concept of forming
a Topi Brigade came into being. We are also addressing the issue
on air and take pride in coming up with a first-of-its-kind initiative.”
Lauding
the initiative of BIG 92.7 FM, Rajeev Khandelwaal said, “I
have been associated with the cause for a very long time and have
done several events with institutions involved in fighting AIDS.
When BIG 92.7 FM approached me for the event, I was very excited
because no one has ever approached AIDS with a different perspective
altogether. It’s a great initiative, and I wish them the very
best.”
BIG
92.7 FM is celebrating the fight against AIDS across all its stations,
living upto the brand philosophy- Suno Sunao, Life Banao!
BIG
92.7 FM India’s No.1 FM & Mumbai’s highest reached
station, today celebrated World AIDS Day with a difference by touching
lives of various AIDS affected kids at Population Services International.
In an effort to spread cheer and take a glimpse at the lives of
these people, BIG 92.7 FM hosted an interactive and fun filled evening
full of games; song and dance etc…and adding sparkle to their
otherwise lonely lives were actress and model Kim Sharma & singer
Parthiv Gohil of the ‘Saawariya’ fame and his partner
& TV actress Mansi Parekh.
Bringing
out the excitement in each of them, the evening gained momentum
with a special Karaoke session. They were seen singing, dancing,
cheering, enjoying the evening to its fullest with their favourite
celebrities. It was truly an interactive session as the celebrities
spent time with these kids making them feel special and sought.
Besides all the song & dance, BIG 92.7 FM also gave away lots
of goodie bags and prizes. Actress Kim Sharma personally distributed
the gifts, also signed and clicked photographs with each of the
kids which will remain as a special memento for the kids.
Speaking
on the occasion, Mr. Arjun Singh Baran, Station Director –
Mumbai, BIG 92.7 FM, “At BIG 92.7 FM we believe in doing things
that impact lives, in addition to providing a wholesome entertainment
mix. We were overwhelmed with the response from the gathering; the
kids thoroughly enjoyed themselves and were in splits throughout
the evening. It is these little things in life that help make a
BIG difference. To make someone smile is the greatest gift one can
give and we are very glad that we managed to make an exceptional
day for them
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