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MUMBAI:
Music beaming was rather different at Radio Mirchi – 98.3 FM
station on 23 & 24 November as it was not telecasted from an
indoor studio but from an out door studio shaped in the form of
a life sized laptop placed at Bandra Linking Road……
 In
view of promoting Microsoft's anti-piracy campaign (to know more,
visit www.myrightpc.com) and Lenovo's latest laptop model (that
plays music even during hibernation), Radio Mirchi tied up with
the companies and aired shows from the outdoor studio shaped in
the form of a life sized 3D model of Lenovo's latest laptop - 3000Y410.
The chirpy and charming RJ's were seated in the live feed studio
set up in the 3D laptop model placed 20 feet above the ground that
left the Mumbaikar's awestruck.
Mirchi
fans and enthusiasts visited the studio situated at Bandra linking
Road on 23 & 24 November and to catch their favourite RJ's,
chit-chat with them and participate in various games and contests.
A few lucky ones got themselves exciting goodies like Lenovo pen
drives, gift vouchers, and a Lenovo laptop as a bumper prize.
"This
is one of the most INNOVATIVE and unique ways adopted by Radio Mirchi
to connect with their listeners. We are very happy to see the city's
overwhelming response to this great mix of music and technology"
said Sujata Bhatt, Station Director Radio Mirchi - Mumbai.
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