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MUMBAI:
Its ‘pop the bubbly’ time at Radio City 91.1FM, India’s
Leading Radio Network and the nation’s ‘Whatte Fun’
FM station as Radio City’s award-winning flagship show Love
Guru™ completes 4 glorious years tomorrow! Radio City 91.1FM’s
Love Guru™ is the nation’s definitive, one-stop show on
relationships providing counsel, companionship and comfort to all
accompanied with the choicest Hindi melodies. Hosted with the utmost
sensitivity by a warm, compassionate and fun mystery host RJ Love
Guru™, the show airs simultaneously in 10 cities uniting the
nation with a single chord. Earlier this year, RJ Love Guru™
bagged the ‘RJ of the Year’ (Hindi) award given out by
the most coveted Indian Excellence in Radio Awards (ERA).
 As
part of the on-air 4th Anniversary specials tomorrow, listeners
get to catch the very nocturnal RJ Love Guru™ in a tete-à-tête
on The Radio City Breakfast Show. Started off 4 years back as a
radio show to address the listeners’ relationship concerns,
Love Guru™ was a pioneering, never-before format on Indian
private FM. Since then, the show has cut across all age groups and
varied audiences across the country creating a tidal wave in radio
listenership.
Speaking
on this milestone, Ms. Apurva Purohit, CEO, Radio City 91.1FM said,
“Radio City is known for its pioneering innovations in programming
and content. Going back four years, the challenge for us was to
take on a non-prime slot and build it. Radio City’s Love Guru™
was developed as a very distinctly structured, robust concept which
till date, remains unmatched in packaging and execution. As an entertainer,
the show unequivocally remains non-preachy yet providing very humane,
mature counseling, managing concerns even of an extremely personal
nature with great empathy and articulation.”
Ms.
Purohit added, “We’ve sustained our edge with Love Guru™
which enjoys extremely high levels of listener engagement. It is
one of our shows with the highest recall even in new markets enjoying
levels of popularity and awareness even before a Radio City station
gets launched in a new city”
Elated
at this achievement, RJ Love Guru™ added, “It all started
as a never before attempted concept on radio; I used to be a regular
RJ before Love Guru™ happened after which life has changed
completely. With the sustained success of Love Guru™, all the
skepticism and apprehension of a show like this appealing to entertainment-seekers
on radio was put to rest when we started receiving a deluge of questions,
feedback and participation from listeners across the nation. I owe
it all to Radio City and our listeners, and pray that this relationship
be an everlasting one!”
Radio
City’s Love Guru™ is hosted by RJ Love Guru™, a radio
veteran with over 12 years of radio experience. Apart from being
a Radio Jockey, he has also written scripts for several prime-time
serials. A complete family person, when Love Guru™ is not imparting
great advice he’s likely to be listening to music or traveling.
Love Guru™ airs simultaneously in the late night slot in Mumbai,
Delhi, Ahmedabad, Vadodara, Surat, Lucknow, Jaipur, Hyderabad, Nagpur
and Sholapur.
A sustained
focus on understanding listeners and leveraging the synergies of
music expertise and innovative programming, allows Radio City to
deliver a unique listening experience and be an integral part of
the lives of listeners across markets. Aggressively looking at spreading
the Radio City experience to new markets across the country, Radio
City 91.1FM is committed to growing the market and creating superlative
content for premium audiences.
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