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MUMBAI:
Surat’s Radio City 91.1FM today celebrated Children’s
Day with great pomp and fervour! More than 100 lesser privileged
children from Surat’s Shri Mahajan Anaath Baalashram were in
for a treat as the Radio City along with RJ JJ and Leena (Radio
City Breakfast Show) and RJ Rayhaan (Radio City Joyride) visited
them with 7 Magic Boxes full of ‘Whatte Fun’ gifts from
Surat city! After presenting the goodies to the children, the RJ
spent quality time playing and interacting with them.
 Taking
the lead to ensure a memorable Diwali and Children’s Day for
the lesser privileged children of Surat, Radio City 91.1FM had organised
a unique campaign ‘Diwali se Baaldivas Tak’ from 6-14
November. Extending the festive sparkle to one and all, Radio City
encouraged the people of Surat to spare a thought for these deserving
children and allocate a small portion of their Diwali budget towards
buying something for them. Responding to this call, Surat contributed
wholeheartedly with over hundreds of listeners coming into the studios
to drop in brand new toys, clothes and gifts for the children at
Shri Mahajan Anaath Baalashram.
Speaking
on the occasion, Mr. Rana Barua, National Head – Marketing,
Radio City 91.1FM said, “It’s the simpler things in life
which allow us to make a difference! We at Radio City have always
made an effort to involve our listeners to actively contribute to
society and give back in equal measure. Thanks to our listeners,
our ‘Diwali to Baaldivas’ celebration this year has been
a resounding success.”
Deeply
moved by the gesture, Dr. Harikrishna Joshi, Vice President, Shri
Mahajan Anaath Baalashram said, “On behalf of our Trust and
the children here, I would like to thank Radio City for their efforts
in bringing Surat together for this unique Celebration. Thanks to
the generosity of Surat’s Radio Cityzens, the Festival of Lights
this year has been very memorable for all of us here. This has been
a one-of-its kind initiative which has never happened in our city
before.”
A sustained
focus on understanding listeners and leveraging the synergies of
music expertise and innovative programming, allows Radio City to
deliver a unique listening experience and be an integral part of
the lives of listeners across markets. Aggressively looking at spreading
the Radio City experience to new markets across the country, Radio
City 91.1FM is committed to growing the market and creating superlative
content for premium audiences.
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