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MUMBAI:
Hyderabad’s Radio City 91.1FM welcomed the Festival of Lights
through a touching community mobilisation initiative celebrating
peace and harmony in Hyderabad. Uniting the city of Hyderabad, the
FM station organised the ‘Diwali for Peace’ celebrations
yesterday which saw more than 500 of Hyderabad’s Radio Cityzens
converging at Tank Bund on the banks of Hussain Sagar to form a
glowing human chain of light. Also in attendance as Chief Guest,
was the Additional Commissioner of Police, Mr. V.S.K. Kaumudi.
Starting
6:30PM onwards, Tank Bund was a vision to behold with the gentle
flickering of hundreds of candles as Hyderabad’s Radio Cityzens
formed a human chain and lit candles passing on the flame from one
to another. The ACP Mr. Kaumudi lit the first candle and passed
it to on to a visually challenged child from Sunethra School for
Visually Challenged. Also joining listeners and over 30 visually
challenged children from the school was the Radio City team including
Programming Head Ms. Manuja Verma and Hyderabad’s favourite
Radio Jockeys – RJ Vamsee (City Sunrise), RJ Sameer (Radio
City Breakfast Show), RJ Sudha (City Spice) and RJ Gouthami (Meeru
Neenu).
Commenting
on the initiative, Mr. Rana Barua, National Head – Marketing,
Radio City 91.1FM said, “This Diwali, we wanted to commemorate
the occasion with our listeners a little differently. The idea was
to connect with them on a larger humanitarian level and engage them
in an activity sensitized to the needs of the society we live in.
In keeping up with the spirit of the day, we received great participation
from our listeners and I’m certain that they enjoyed the celebrations.
On this momentous occasion, we at Radio City extend Diwali wishes
to all our listeners and pray the year brings everyone peace and
prosperity.”
To
conclude this initiative, all participants inscribed their peace
messages for Hyderabad on a special ‘Radio City Diwali for
Peace’ banner which will be presented to the Commissioner of
Police, Mr. Balvinder Singh at a later point in time. Keeping Hyderabad
updated on the proceedings of the evening, the Radio City team connected
with RJ Anuj for live out-broadcasts on Radio City Joyride.
A sustained
focus on understanding listeners and leveraging the synergies of
music expertise and innovative programming, allows Radio City to
deliver a unique listening experience and be an integral part of
the lives of listeners across markets. Aggressively looking at spreading
the Radio City experience to new markets across the country, Radio
City 91.1FM is committed to growing the market and creating superlative
content for premium audiences.
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