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MUMBAI:
Mint, India's fastest growing business newspaper, launched its Bangalore
edition today. Published by HT Media Ltd., the publishers of Hindustan
Times and Hindustan, Mint aims to redefine the way business news
is presented to Indian readers. The Wall Street Journal is Mint's
exclusive partner in India. Bangalore, the IT hub of the nation,
becomes Mint's third edition after New Delhi and Mumbai.
By
providing refreshing clarity in business news, MINT has already
carved a niche among discerning business readers in the nation's
political and commercial capitals, where it is the No. 2 paper in
terms of circulation with over 100,000 copies. Now Bangalore's business
leaders get to enjoy its world class editorial. "We have struck
a chord among Indian readers with stories that are well researched,
well-written and, more importantly, honest," said Raju Narisetti,
managing editor of Mint. "We believe that Bangalore's demanding
and global-minded readers will find that Mint is a distinct and
compelling newspaper."
MINT
is product of a unique collaboration between HT Media and The Wall
Street Journal, and brings life to the world of business while also
helping readers with the Business of Life. MINT captures key trends
and happenings in Indian business and economy while connecting India
to the world and global business to India. It is the only Indian
newspaper in the globally proven, convenient Berliner format. MINT
is designed by Mario Garcia who has designed over 500 newspapers
worldwide including, most recently, The Wall Street Journal.
"We
are delighted to launch Mint in Bangalore," said Rajiv Verma,
CEO, HT Media Ltd. "It is a key centre for commerce in the
country so being here is a natural evolution for Mint and HT Media."
Added
Rajan Bhalla, publisher of MINT: "Not only does MINT bring
clarity to business readers, its differentiated design and a clean,
clutter-free environment also offers advertisers innovative and
high-impact opportunities." MINT will be available Monday through
Saturday.
Every
week day, MINT comes with several pages of international news and
analysis from the 1,900 global journalists of The Wall Street Journal
and its parent, Dow Jones & Co. These are the articles that
are selected by MINT's editors with the Indian reader in mind.
Mint
comes with Markets Watch, a Tuesday to Saturday liftout that offers
comprehensive and relevant market data on stocks and mutual funds.
Campaign
is a Monday marketing and advertising liftout in Mint that focuses
on strategy, marketing, management and advertising. It has several
exclusive columns from Wharton, Oxford, Kellogg as well as a weekly
Reader - Q&A column from Jack and Suzy Welch.
On
saturday, lounge, the magazine-style weekend edition of MINT, takes
center stage with a 24-page, all-colour offering that has quickly
emerged as a must read in Mumbai and Delhi. With exclusive columns
by Vir Sanghvi and Bangalore's very own Shoba Narayan, as well as
an extensive palette of stories on culture, art, travel, books,
parenting, food, Lounge aims at reinvigorating readers with its
emphasis on living richer and happier lives.
Livemint.com
is the integrated online offering with Mint. Over & above bringing
interactivity to Mint, Livemint.com also offers business news, updates,
databases on companies, stocks etc. Livemint.com enables access
to these through a variety of channels and cutting edge tools like
Desktop Alerts, Email Alerts, Email Newsletters, ePaper etc. Livemint
readers are already spread across the nation, and the world, with
a significant number coming from Bangalore itself.
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