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MUMBAI:
For Reliance Mobile, Diwali is not only the festival of lights,
but also the festival of where people are on a buying spree, which
naturally results in enormous flow of money in the market.
During
the span of Diwali week there is meteoric rise in the expenditure
of average individuals as they are gripped by the euphoria of purchasing
essential things.
In
this context, there is also an upsurge on mobile spending and customers
always look for innovative content to celebrate the festive spirit
of the season.
Reliance
Mobile's Diwali Dhamaka will allow customers to download their favourite
Diwali wallpapers, animations of celebrations, ringtones, true tones
and exciting games at a price which ranges between Rs 5 - 15.
Reliance
Communications head – sales and marketing, applications, solutions
and content group Krishna Durbha said, "The launch of Diwali
Dhamaka offers a very attractive value proposition and will provide
our esteemed customers a variety of applications to choose from.
"With
a mix of great original ideas and fantastic execution, we have really
added value to our mobile offerings on Reliance Mobile World platform,
giving festival goers mobile content that is genuinely fun, relevant
and practical."
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