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MUMBAI:
With the objective of enhancing customers delight during the upcoming
festive season, Reliance Mobile has launched Diwali Dhamaka for
millions of its esteemed customers. With this latest initiative,
Reliance Mobile has taken the lead to offer superior value and choicest
opportunities for the customers during Diwali.
Diwali
is not only the festival of lights, but it is also the festival
of purchase of gold for the traditionals, purchase of modern amenities
for the rich and involves buying of glittering clothes, crackers
and sweets for ordinary man. People are on the buying spree, which
naturally results in enormous flow of money in the market. During
the span of Diwali week there is meteoric rise in the expenditure
of average individuals as they are gripped by the euphoria of purchasing
essential things.
In
this context, there is also an upsurge on mobile spending and customers
always look for innovative content to celebrate the festive spirit
of the season. Reliance Mobile's Diwali Dhamaka allows customers
to download their favourite Diwali wallpapers, animations of celebrations,
ringtones, true tones and exciting games at a price which ranges
between Rs 5 - Rs 15.
Mr.
Krishna Durbha, Head – Sales and Marketing, Applications, Solutions
and Content Group, Reliance Communications said, "The launch
of Diwali Dhamaka offers a very attractive value proposition and
will provide our esteemed customers a variety of applications to
choose from. With a mix of great original ideas and fantastic execution,
we have really added value to our mobile offerings on Reliance Mobile
World platform, giving festival goers mobile content that is genuinely
fun, relevant and practical."
To access Diwali Dhamaka, Reliance Mobile users have to click on
– Rworld>>HotNNew>>DiwaliSpl>>Diwali Dhamaka.
Earlier,
Reliance Communications has offered Durga Puja Live on Reliance
Mobile phones.
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