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MUMBAI:
Network18 Bestsellers a retail business arm of Network 18 group
along with Kotak recently launched an exclusive, easy-to-understand,
insightful investment encyclopedia called 'Everything you wanted
to know about Investing'. Available in two options, an interactive
CDR (Rs 499) and in hardbound Book form (Rs 299), this product will
help both first time as well as mature investors in their wealth
creation strategies.
Within
a short time, 'Everything you ever wanted to know about investing'
has featured on the bestsellers lists. Prominent is its presence
as a bestseller in the non fiction category of the reputed Crossword
list for last three weeks.
Network
18 Bestseller has since inception introduced over 25 acclaimed titles
across 300 retail stores in 21 cities. In its initial phase, Network18
Bestsellers developed a core competency within the business management
& finance vertical. Extending the CNBC TV18 brand, there were
a slew of leadership, financial education and business learning
products which received great off takes. All products are available
in DVD, VCD, CDR and Book format. Some of the popular products from
the Network18 Bestsellers have been the Classroom Series, Business
Legends and Lessons in Excellence.
Ms.
Anusha Ramani, National Sales Manager, Network18 Bestsellers division
said "The operating philosophy of Network18 Bestsellers has
been to utilize the core brand attributes of the Network 18 brands
such as CNBC TV18,CNBC AWAAZ, CNN-IBN and deliver quality content
products to address strongly felt end user needs. In process, the
division has exploited content aftermarkets successfully. Apart
from management & finance, we are diversifying into other content
areas such as lifestyle, education and so on. ' Everything you wanted
to know about Investing' is a customized financial management product
which will act as a wealth-o-pedia for investors and symbolizes
a great partnership with clients such as Kotak who share our content
philosophy and who we help reach end users at the retail level"
Mr.
Karthi Kumar Marshan, Head - Marketing Kotak Mahindra Bank said,
"Investing is the key to wealth creation, but Indians have
traditionally done little more than save. With the launch of this
well-researched product we hope to help drive the change from being
a nation of savers to becoming a nation of investors. This product
will equip first-time investors as well as seasoned ones with deeper
understanding, a long-term mindset and a philosophy of diversifying
across investment options. The book is lucid and easy to read, while
the CD ROM has rich video content as well as powerful tools that
will make the process of planning your investments engaging and
rewarding."
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