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MUMBAI:
94.3 MY FM, the Bhaskar Group radio station, completed 100 days
of fun and music in the city of Ahmedabad on 28 October, 2007. The
radio station that has been No.1 from the day one of its launch
in Ahmedabad, celebrated the 100 day anniversary with a fun-filled
musical extravaganza.
The
station kicked off celebrations on 27th night, with a countdown
of back-to-back on-demand songs. As the celebratory moment of 12
midnight approached, all RJs had their hands full, taking phone
call requests and messages from listeners, which poured in huge
numbers. One after the other, the radio station churned out songs
requested by listeners and the 24-hour long on-demand show that
consummated on 28th night was Ahmedabad’s first brush with
such a marathon musical arrangement.
This
was also the first occasion when Ahmedabad heard RJs live all night.
94.3 MY FM RJs were hosting the celebrations alone, in pairs and
in teams and playing songs from all eras - from the early 80s to
the late 90s and from early 2000 to the current hits of Bollywood.
The
musical marathon ended with an exclamation mark in the form of another
on-demand show ‘My Mehfil’. Being the only ghazal playing
channel in the region, it was only fitting that 94.3 MY FM gave
its listeners what no other channel gives. The listeners were ecstatic,
knowing that they could call and demand/dedicate any timeless classic
they wished.
Said,
Harrish M. Bhatia, Business Head, 94.3 MY FM, “Ahmedabad has
been an amazing experience for us and our listeners love us. We
appreciate the response that we receive from the city and its people
– both listeners and advertisers.”
Says,
Viplove Gupte, National Programming Head, 94.3 MY FM, “Ahmedabad
is a young and vibrant city and so the connect with the place is
automatic. We constantly work hard to give our listeners exciting
stuff to listen to, and our listeners respond positively to all
our efforts.”
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