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MUMBAI:
Citymax India, an integrated hospitality company and part of the
Dubai based Landmark Group, has obtained the master franchise rights
of India's leading Chef Sanjeev Kapoor for three of his restaurant
brands – Khazana, The Yellow Chilli and Grain of Salt. As part
of the Citymax-Sanjeev Kapoor partnership, the first 'The Yellow
Chilli' restaurant opened in Surat at the ISCON mall. The cities
of Mumbai, Pune, Bangalore, Hyderabad and Delhi will see The Yellow
Chilli restaurants opening in the next six months.
 Having
officially launched the first 'The Yellow Chilli', Ravi Saxena,
Managing Director of Citymax India, said , "Citymax believes
in bringing the best offerings to its customers. Chef Sanjeev Kapoor
is known for his culinary expertise in Indian cuisine. In India,
in spite of the presence of various international brands, Indian
cuisine remains the preferred choice and will continue to remain
so. Our partnership with Chef Sanjeev Kapoor aims to take Indian
cuisine to the world in the form, style and panache it deserves."
A household
name synonymous with Indian cuisine, master Chef Sanjeev Kapoor
has his own TV show titled Khana Khazana that has been ranked the
longest running show in the history of Indian television. The show
has been running for 13 consecutive years and still goes strong.
Books written by the master chef sell over 2 million copies every
year – highest by any author in history of Indian writing.
His ready to eat foods, packaged pickles and spices are a rage on
the supermarket shelves.
Says
Chef Sanjeev Kapoor, "Partnering with Citymax meant reaching
out to more people across the length and breadth of India and even
abroad. The aim is to bring the best of the Indian cuisines to a
larger population of discerning customers of all social strata.
All that glitters in Surat is diamonds. The sparkle rubs off on
the city. More often than not, the good life often accompanies a
good dining experience. I welcome my Surat friends to The Yellow
Chilli."
The
Yellow Chilli restaurant boasts of two Private Dining Areas (PDA)
and the live Tandoor kitchen. Each Private Dining Area offers complete
privacy and exclusivity to families to dine and celebrate special
occasions. The live Tandoor kitchen offers patrons an experience
to enjoy the art of preparation of romali rotis, tandoori chicken
and other tandoori dishes. To ensure customer satisfaction, the
main kitchen has two separate sections and chefs - one for the preparation
of vegetarian and the other for non-vegetarian cuisine.
The
Yellow Chilli restaurant offers a sumptuous menu comprising of a
number of the Master Chef's signature dishes like Shaam Savera,
Lulla Mussa Dal, Royal Hara Bhara, Subzee Panchmel, Murgh Angaar
Bedgi, Nalli ka Rogan Josh, Gulab-E-Gulkand vying for attention
among other popular pan Indian dishes. Patrons are assured of standardized
quality of food that is on par with the best in the industry. Keeping
in mind our Jain patrons, special Jain preparations have been integrated
in the Yellow Chilli menu.
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