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MUMBAI:
IndiaFM.com, Bollywood portal treated the winners of the Namastey
London movie contest to an exclusive and lively meeting with
the movie's star Akshay Kumar and director Vipul Shah on the weekend.
These 75 lucky winners were chosen from across India as part of
the Namastey London contest conducted by IndiaFM.com.
Lucky winners walked away with the movie tickets and autographed
merchandise. The content of Namastey London was released
exclusively and first to IndiaFM.com surfers. The content included
trailers, on the sets videos, making of the movie, video interviews,
wallpapers, bulletin boards, poll, plot and most importantly a contest
that provided an opportunity for the participants to get a chance
to meet Akshay Kumar.
80
per cent of digitally connected audience of cinema access and sample
the passion of cinema online. Like for Hollywood, Internet is now
the most important medium to reach out to Bollywood consumers, not
only overseas but also in India. "By working with the Vipul
Shah's team to provide online integrated marketing solutions for
their upcoming films, we have access to some of the highest quality
of entertainment content available today," said IndiaFM.com
co-founder Suleman Mobhani."As one of the leaders in Bollywood
entertainment, Blockbuster Entertainment properties create an enormous
excitement for our users and we look forward to offering a high
level of content on the most anticipated titles to come out of the
studio," he continued.
Through these outreach efforts, coupled with targeted media placement
will deliver a personalised and compelling multimedia message to
the largest Internet audience in the world, through IndiaFM.com
which reaches 12 million unique people monthly across 127 countries.
IndiaFM has run more than 1000+ digital movie promotions over the
last 10 years and is associated with a majority of Bollywood blockbusters,
with Don, Krrish, Salam-e-Ishq, Baabul,
Guru and Cheeni Kum in the recent times.
"At Blockbuster Entertainment, we always want to reach more
people and provide them with richer content," said Vipul Shah,
Director of Namastey London. "With IndiaFM.com's vast
marketing and research resources, we will be able to target varied
audiences for each motion picture release with customized programs
and enhance the Bollywood movie-going experience."
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