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MUMBAI:
Leaders in the kids’ television genre, Cartoon Network, reiterated
its popularity with the fabulous Krishna movie series being adjudged
as the top show of 2007 (January-April) across kids’ channels.
As per the latest TAM ratings, the telecast of three of the four-part
Krishna series, Krishna: the Birth; Krishna: Makhan Chor and Krishna:
in Vrindavan, garnered a TVR of over 2.1, 2.3 and 2.5 respectively
for C&S 4-14, All India. The three are the only shows to have
crossed the TVR of 2.0 this year and are the top three shows across
all kids’ channels in 2007. Plus, the movie Krishna: in Vrindavan
on Cartoon Network broke all ratings records for Sundays from January
2007 to date in the 12 noon – 1:30 p.m. slot. The engaging
animation movie registered an unbeaten 2.5% TVR and 14.8 per cent
share across all national channels on 8 April, 2007 for the same
time slot. As the best place for cartoons and the number one kids’
channel of India, Cartoon Network follows an aggressive localisation
strategy ensuring a national platform to Indian animators and producers.
Monica
Tata, Vice President, Advertising Sales and Networks, India &
South Asia, Turner International India Pvt. Ltd., said, “Indian
Animation is carving an identity for itself and is growing exponentially.
As the number one kids’ channel and “the best place for
cartoons”, Cartoon Network strongly believes in the potential
of Indian animators and has always been at the forefront of providing
them a national platform. The ratings received for the Krishna movie
series have once again confirmed our belief that Indian animation
is loved by kids and families.”
Acquired
from Green Gold Animation, a Hyderabad based digital animation and
graphics company, the animation series is based on the story of
lord Krishna, subdivided into four parts, portraying his many avatars
during the various stages of his life. Krishna: The Birth, the first
amongst the series on Cartoon Network was premiered on the occasion
of Janmashtami last year and was an instant hit with children across
India. Following the success of the first movie, the channel premiered
Krishna: Makhan Chor on Republic Day in 2006. The movie showcased
the mischievous nature of Lord Krishna as a child and won many hearts
and like the first part, rated fabulously. The third in the series
Krishna: in Vrindavan premiered on 8 April 2007 and depicts Krishna
as the lovable ‘Kanha” of Gokul.
Cartoon
Network India has acquired a total of fourteen Indian animations
to date and was the first international kids’ channel to acquire
locally produced programming like Pandavas – The Five warriors,
Sinbad – Beyond The Veil of Mists, Ramayana – The Legend
of Prince Ram, The Adventures of Tenali Raman, Alibaba & Forty
Thieves, The Adventures of Chhota Birbal, Jungle Tales, Vikram Betaal,
Akbar Birbal, Son of Alladin, The Legend of Buddha, Krishna: The
Birth, Krishna: Makhan Chor and Krishna: in Vrindavan.
Cartoon
Network and POGO are the leading kids’ Network of India, with
Cartoon Network sustaining the No.1 kids channel title with 27 per
cent share in 2006 and 28 per centin Q1 2007 and POGO is the No.
2 kids channel with 21 per cent share in 2006 and 23 per cent in
Q1 2007. Plus, POGO’s share is 40 per cent higher than the
No.3 channel in Q1 2007’, whereas Cartoon Network’s share
is 70 per cent higher than the No.3 channel in Q1 2007. Cartoon
Network and POGO are also the top two kids’ channels in the
C&S 15+ audience in Q1 2007.
Turner’s
Cartoon Network and POGO are the # 1 and # 2 television destinations
for kids in India. Having shaped kids’ television in India,
with the launch of Cartoon Network in 1995, Turner created another
milestone with the launch of POGO, a multi-genre channel for kids
and their families in 2004. Recognised as the resident kids’
experts with a 360-degree presence through successful on-air and
on line presence, ground-events, promotional licensing, product
licensing, publishing, CD ROMS, etc, Cartoon Network and POGO, with
an intelligent mix of live action, documentaries, movies and animation,
offer a complete entertainment package for Indian kids.
Turner
Broadcasting System Inc., a Time Warner company, is a major producer
of news and entertainment products around the world and the leading
provider of programming for the basic cable industry.
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