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MUMBAI: BIG 92.7 FM, the Radio initiative from Adlabs Films Pvt.
Ltd., announced the latest addition to its kitty, with the launch
of its station in Hissar. The launch of BIG 92.7 FM in the city
marks the launch of the 13th station of the network. The station
is currently playing back to back music and would soon entertain
the city of Hissar with its mix of programmes.
In the first phase of its launches, BIG 92.7 FM set up Stations
in the cities of Delhi, Hyderabad, Chennai, Kolkata, Bangalore,
Mumbai, Jammu, Srinagar, Aligarh, Jhansi & Bikaner. The second
phase of launches will take BIG 92.7 FM to several mini-metros,
taking the total count of Stations to 45 and making it the BIGGEST
private FM network in the country!
With the endeavor to create high aspiration and excitement, BIG
92.7 FM has taken aboard several well-known personalities and has
created an exciting programming mix that ensures relevant and credible
information to their listeners. BIG 92.7 FM promises not only to
entertain but to inform and empower the listener with utilities
that one may take for granted.
The Station has designed utilities such as traffic and weather
updates along with time checks and health tips to help optimize
the listener's time management and health. Another important programme
offering of the Station is the "Acknowledgement of local Heroes
in Society". BIG 92.7 FM aims to honor the deserving common
man who works relentlessly and voluntarily for the betterment of
society.
To ensure the highest aspirational appeal and connect, with its
listeners, BIG 92.7 FM has signed on none other than Abhishek Bachchan
as the Brand Ambassador.
Big 92.7 FM is already creating waves in the metros of Delhi, Hyderabad,
Chennai, Kolkata, Bangalore, Mumbai and in the cities of Jammu,
Srinagar, Aligarh, Jhansi, Bikaner, Chandigarh and is all set to
entertain the city of Hissar.
Commenting on the station's entry into Hissar, Mr.Tarun Katial,
COO, BIG 92.7 FM, said "We have been receiving very encouraging
responses from all the cities where we have launched in so far.
We are very excited about launching in the city of Hissar and we
want the tunes of BIG 92.7 FM to echo across the length and the
breadth of the country.
The programming mix of the station has been put together after
much research and understanding of our listeners requirements. It
is our aim to create content that is relevant, credible and has
an aspirational value to the listeners. We are completely geared
and are eagerly looking forward to entertaining the city of Hissar.
We are sure the city will welcome us with open arms and will enjoy
the programmes on our Station."
With an aim to touch 200 million listeners, which is every fifth
Indian across the country; every third urban Indian and every eighth
Indian in rural areas, BIG 92.7 FM is on its way to grab the pulse
of the Indian populace.
With all its offerings put together, BIG 92.7 FM promises lesser
clutter and richer reach by offering a super combination of wider
coverage and better frequency.
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