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MUMBAI: Bangaloreans are Kannadiga's in a true sense and to prove
the same BIG 92.7 FM, the only Radio station in Bangalore which
offers compete entertainment for Kannadiga's has emerged as the
leading FM Station in the city. These findings are a result of the
continuous listenership tracks undertaken by Indica Research Consumer
Insights Pvt. Ltd., wherein BIG 92.7 FM - Bangalore has been adjudged
as the No. 1 Station as per the study on various criteria such as
Listenership, Awareness, Relevance, Music and RJs during the period
of February - March 2007.
This listenership track has been undertaken during the period February
- March 2007 Across 400 respondents/Households belonging to SEC
A-E/18-34 yrs (male & female) /FM listeners in the city of Bangalore.
According to the study, the key findings of the study were:
76% listen to BIG FM everyday …the absolute numero-uno in Yesterday
Listenership.BIG FM continues to remain the most Salient Station
in the category with the highest recall of 83%.BIG FM's distinct
music positioning has once again received the endorsement of Bangaloreans
who have rated it the most preferred station with the music mix
of old and new songs, spanning eras, voted at 85%.The core audience
of Radio which is the youth, had 86% of them voting for BIG FM as
the most Youthful and 'Feel Good' Station.It is the most preferred
station among Youngsters and Young adults with 82% votes.Out of
Bangalore's most popular and most recalled RJ's, the Top 2 RJ's
has been identified with BIG FM and they are RJ's Shweta and Sindhu…8
out of 10 most recalled RJ's are from BIG FM.Also, the RJ's of the
Radio Station have been voted as the most Energetic, Warm and Friendliest
Radio Station by Bangaloreans with 85% votes.
The consumer feedback study stressed on factors such as local connect
through lingual flavor, content that speaks on behalf of the consumer,
appeal in RJs' 'on air' personalities. BIG 92.7 FM is the undisputed
No.1 Radio Station in Bangalore
Mr V. Ravi, Managing Director, Indica Research Consumer Insights
Pvt. Ltd said, "The findings for BIG 92.7 FM in Bangalore have
been quite commendable. The brand has been successful in getting
people to try it out while the content has allowed the Station to
not only hold on to the listeners, but also become one of their
favourites, in a market where there are other established FM players.
All this, in a short period of five months." He adds "The
good news is also for the Advertisers who can now count on reaching
out to a wider audience via the popular BIG 92.7 FM".
Mr. Anand Chakravarthy, Head, Marketing, BIG 92.7 FM stated, "As
part of our ongoing listenership track in Bangalore, this wave of
the listenership track clearly re-validates that we are the No.
1 Radio Station in Bangalore. The findings clearly indicate that
our music strategy, of the local language is working very well in
the city. The challenge for us is to continue to remain No.1 and
give Bangaloreans the FM experience that they deserve!"
Speaking on the Bangalore Station's success, Lakshmi Sharath, South
Head, BIG 92.7 FM, said "It is our genuine native flavor that
has helped us find local connect and gain much popularity amongst
our listeners. The BIG 92.7FM RJs, are true local-ites who cater
to the Kannada tastes perfectly. Our content and delivery, music
and tone are all aspects that appeal to the contemporary Bangalorean."
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