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Mumbai: UTV Motion Pictures, one of India's leading studios, announced
the online release of its forthcoming film 'Hattrick', day and date
with its worldwide theatrical release, on India's leading broadband
video portal, Rajshri.com. Directed by Milan Luthria and produced
by Ronnie Screwvala, 'Hattrick' features Nana Patekar, Paresh Rawal,
Kunal Kapoor, Rimi Sen & Danny and is scheduled for worldwide
release on March 16, 2007.
Says Siddharth Roy Kapur, Executive Vice President - Marketing,
Distribution & Syndication, UTV Motion Pictures, "UTV is
committed to increasing opportunities for audiences around the world
to legally access our content in as convenient a manner as possible
and in the best quality. Coupled with this, we are constantly looking
to innovate on developing new revenue streams and this initiative
is another example of that. We are very excited about this partnership
with Rajshri.com and believe it is a win-win for all, the biggest
winners being consumers worldwide.
Rajshri.com has proved this model and its technological competence
with the successful online premiere of Vivah and we are proud to
partner with a company as transparent as Rajshri Media for the online
distribution of 'Hattrick'."
Rajshri Media (P) Limited Managing Director Rajjat A. Barjatya says
"The Internet is emerging as an effective new medium of distribution
and a potential new territory of exploitation of films for content
owners. After the overwhelming response to the online release of
Vivah, we were confident that progressive Indian filmmakers would
realise the potential of online distribution and tap into this additional
revenue stream."
"We could not have asked for a better partner than UTV in
our quest to provide a legal alternative to moviegoers worldwide.
Rajshri.com currently serves over 100,000 consumers on a daily basis
from over 50 countries, many of which are not served by legitimate
theatrical or home video distribution. In a very short span of time,
Rajshri.com has become the first choice and one of the only sources
of legitimate Indian entertainment content for global Indians and
South Asians."
This offering is primarily designed to cater to the South Asian
and NRI diaspora overseas. The original Hindi version of 'Hattrick'
as well as subtitled versions will be available online. The film
will be available for a 72-hour download on-demand 24/7 starting
12 noon IST from March 16. Low and High (DVD quality) bandwidth
versions of the film will be available at USD 9.99 and USD 19.99
respectively.
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