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MUMBAI: The ratings for the pre-ICC Cricket World Cup warm-up matches
are out, and MAX has shown a 21% increase in viewership even before
the first official ball has been bowled.
 Commenting
on the ratings, Sneha Rajani, Business Head, MAX, said, “It’s
heartening to see how Cricket binds India. A response like this
for the warm-up games is a vindication of the fact that the entire
nation is caught up in the World Cup frenzy.” In the warm-up
matches, MAX notched an average prime time rating of 2.8 TVR (all
India) for India v/s Netherlands and a 3.8 (all India) TVR for India
v/s West Indies. These numbers clearly demonstrate that MAX is nicely
poised to deliver the best cricket ratings ever.
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