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MUMBAI: FM stations are fast becoming a strong ground to espouse
social causes. As part of its CSR effort, Big FM in Chennai organized
a 'Big Bike Rally' to spread awareness about the use of helmets.
The rally organized by the FM station saw huge participation by
the FM station's listeners to promote the usage of helmets and safe
driving.
 Said
Big FM Station Head-Chennai Subramaniam, "We had Big listeners
from three different points in the city converging at Gandhi Statue,
at Beach Road and covered all traffic points.This is a dynamic and
sensitive issue for the city and the FM station wanted to play a
role in promoting awareness.We had almost 30-35 listeners participating
in the bike rally."
The station has associated itself with promoting road safety providing
its listeners with an on air show 'Traffic Guru' which gives out
continuous updates on traffic, safe driving, safety regulations
etc
The FM station also has a team of dedicated 'Traffic Wardens' exclusively
employed by Big FM to give live updates from various traffic points.
Speaking about various such initiatives by the station Subramaniam
added , "The FM had in the past started a campaign for a child
with a fatal heart problem.It was very encouraging to see the listeners
contributing generously for her treatment."
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