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MUMBAI:
Zee News network, in its endeavour to put Taj Mahal in the New Seven
Wonders of the World list, has started a campaign ‘Mera Taj
Mahan’ to encourage people of India to vote for the monument.
To
awaken all Indians across the world to the contest, Zee News &
Zee Business will frequently air a specially created promotional
theme video. Composed by AR Rahman, the video is shot by Owais Hussain
and Santosh Sivan. The 4-½ min video is shot at the Taj Mahal
and captures all the scenic beauty in and around the “Monument
of Love”. Besides, the network will feature interviews with
AR Rahman & Owais Hussain. The campaign will also run stories
pertaining to Taj Mahal.
“Mera
Taj Mahan” campaign will run on most Zee News network channels.
The idea is to bring home one of the biggest contests of the world
and elicit active participation. zeenews.com is carrying a prominent
banner for its visitors to cast their votes for Taj Mahal. Regular
mailers will be sent to the whole media fraternity and general people
to promote voting.
The
campaign will be backed by heavy on-air promotion on Zee News &
Zee Business. The viewers can SMS on 7575 to get all the information
about the campaign. To simplify the voting process they can directly
use the IVR Numbers i.e. Reliance (1255675), Airtel (600676), BSNL
(1255676) to cast their votes. Else they can simply log on to www.zeenews.com
to express their choice online.
On
July 8th, Zee News & Zee Business will go live at 2 a.m. (IST)
to capture all the excitement of the contest in Lisbon, Portugal.
The channels will air the post-contest analysis on the morning of
8th July’07.
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