|
MUMBAI:Synergy
Media Entertainment Ltd, SMEL a fully owned company of the Bhaskar
Group recently launched '943 Dil Se' contest for the listeners of
Bhopal.
Listeners
who have any two digits from amongst 9, 4 and 3 in any of these
categories i.e. their date of birth, anniversary, bank account,
insurance policies, telephone no (cell plus landline), vehicle registration
no. and license, debit and credit card will have to send an SMS.
The winners are short listed on an hourly and daily basis and are
offered bumper prizes.
The
contest has become a rage in the city and has received overwhelming
response from the people of Bhopal. 94.3 MY FM has received over
1, 25, 000 SMSes within a week of the beginning of the activity.
Says
Harrish M Bhatia, Business Head, MY FM, "I am really excited
with the way 94.3 MY FM has gained momentum in Bhopal. Our listener
ship has multiplied many folds and the credit goes to both our marketing
and programming team."
Says
Viplove Gupte, National Programming Head, MY FM, "943 Dil Se"
contest coupled with our close to heart programming and witty RJs
has worked wonders in the city. We have got tremendous response
and going by that we are planning to do some more activities like
this."
Adds
Mr. Ranajit Chatterjee, Station Head, MY FM Bhopal, "The 943
Dil Se contest was the first contest run by MY FM Bhopal, the response
we received from our listeners was exceptional. We hope to continue
such activities to keep our listeners consistently involved and
engaged."
|
