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MUMBAI:
As people seek more and more ways to respond to news around the
world, CNN Worldwide has created "Impact Your World,"
an initiative developed to empower its global audience to make a
difference in response to the stories they see. After a quarter
of a century as the world leader in news and information, CNN Worldwide
takes a leadership role in helping viewers and users effect change.
"After catastrophic events such as the tsunami in Southeast
Asia and Hurricane Katrina, we saw that people no longer wanted
to be passive about the news, they wanted to respond to the news,"
said Jim Walton, president of CNN Worldwide. "In direct response
to that demand, CNN developed the 'Impact Your world' initiative
as a destination focused on empowering every member of our audience
with the tools and resources to act the moment they connect with
a CNN story and wonder, 'What can I do?'"
Launched in conjunction with today's World Refugee Day, "Impact
your world" extends across all of CNN Worldwide's networks
and services, directing the audience to the initiative's hub at
www.CNN.com/Impact and external resources. Online, "Impact"
buttons on select stories will link people directly to resource
pages showing how they can help.
At the "Impact Your World" site, users can access CNN
content and charitable organizations in categories including "Refugees
& Homelessness," "Poverty," "Health,"
"Children," "Animals" and "Natural Disasters."
The site will also feature an "As Seen on CNN" section
showing how users can donate their time and effort or supplies and
money.
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