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MUMBAI
: Radio Mirchi in its initiative to create awareness in conserving
the environment has organized a series of program starting Tuesday,
05 June, 2007 on the occasion of World Environment Day. It is a
day when people focus on the environment and is celebrated in over
100 countries. The theme for this year's World Environment Day is
Global Warming - due to which ice caps around the world are melting.
The
World Environment Day special on Radio Mirchi will commence with
a series on experts giving tips to listeners on How to cut down
environmental pollution. The Mirchi team then plans to distribute
free saplings to its listeners at select locations in the city.
Along with it, prizes will be given away to people who are spotted
wearing green and will distribute jute bags for groceries to select
listeners. In addition, Radio Mirchi morning special - Hello
Mumbai will have Environmentalist & editor of Sanctuary
Magazine, Bittu Seghal as special guest. Mirchi RJ (hawadaar
hawaldaar) will visit specific locations in the city on Maharashtra
Pollution Board's van to check & give listeners update on the
level of pollution. Mirchi's All Women program - Khoobsoorat
will have herbal beauty tips and celebrated Chef Sanjeev Kapoor
will dish out recipes on 'hari subziyan'. Further, the show
will also talk about maintaining home plants.
The
evening show, Total Filmi will focus on water with a special
named - 'Mumbai Ka Jal - Mumbai tera paani amrit!'. The special
will highlight the problem of water pollution and its causes in
Mumbai. RJ Jeeturaj will urge listeners to start a mini cleanliness
drive in order to keep their surroundings clean. RJ Tarun of the
evening drive-time show Bumper 2 Bumper will talk about environmental
pollution that focus around the theme Earth - soil and will update
listeners on where all in the city have flyovers mushroomed increasing
noise pollution, the total number of trees that fell under the axe.
The RJ will offer listeners saplings as a message to indicate that
the only solution to do away with the guilt is to plant more and
more trees. Mirchi teams will also travel around the city offering
jute bags to people carrying plastic bags.
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