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MUMBAI
: IBN
7 is all set to launch Top Drive - a new show dedicated entirely
to world of automobiles. Beginning June 16, the show will seek to
provide expert guidance on all questions relating to 4-wheelers
and also 2-wheelers, that the viewers might have. Airing every Saturday
at 2:30 pm, Top Drive will offer the latest news from the auto world,
comprehensive reviews of new vehicles, customised buying tips for
every budget, an auto finance guide and detailed analysis of every
automobile segment by experts.
With
a burgeoning middle class it's no surprise that the demand for automobiles
too is at an all time high. When it comes to buying a new car, scooter
or motor-cycle there are a myriad of questions that need answering
- how can I get maximum fuel economy? What is the best I can get
in my budget? What finance options do I have? Which car gives the
maximum comfort? With the existence and advent of a multitude of
automobile companies (each as good as the other) and the equally
diverse range of models they offer, deciding what to buy and how
to buy it has become harder to decide than ever before. This is
where IBN 7's new auto show, Top Drive, comes in. The programme
will answer all auto related queries and give expert advice to help
viewers to make an informed choice!
Speaking on the occasion, Ashutosh, Managing Editor, IBN 7, said,
"We are very excited about launching 'Top Drive', which we
hope will provide our viewers, whether auto-enthusiasts or novices,
with all they need to know about automobiles in the Indian market.
I have no doubt that the show will be a success as its in keeping
with IBN 7's tradition of providing viewers quality programming
that is both informative and entertaining."
"We
are confident that Top Drive has immense potential in becoming a
leading auto-show within a short span from the time it is launched.
It will therefore prove a lucrative and appealing platform that
will provide abundant visibility to all those wishing to advertise
with us." Said, Sanjay Dua, National Sales Head, CNN-IBN and
IBN 7.
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