|
MUMBAI:
Less than 24 hours after having started big story programming on
the damage to the Atlantis Space Shuttle, TIMES NOW says that it
has got an unprecedented viewer feedback from across the country
to its reportage.
TIMES
NOW started the special coverage late last night, when news came
in that there was damage to the thermal blanket around the shuttle
that is to bring Sunita Williams back after a six month sojourn
in space. Though NASA is working towards repairing the shuttle soon,
there has been great concern about the possible danger to the shuttle
during its return to Earth.
Commenting
on the viewer response to the story, Arnab Goswami, Editor-in-chief,
TIMES NOW said, "We have already got more than a thousand messages
in a few hours since we opened our lines and asked our viewers to
send Sunita their best wishes. It only shows that our viewers look
at Sunita as one of their own, someone they take pride in and inspiration
from."
The
channel has already spoken to Sunita Williams parents in the United
States and relatives in India, and has been reporting live from
New York and the NASA headquarters in Houston, as it builds up to
a special show on Sunday before the re-entry of Atlantis into the
Earth's atmosphere. Interestingly, no other English news channel
has covered the story in such detail, so TIMES NOW is clearly enhancing
its competitive advantage with the "Come Back, Sunita"
campaign.
|
