|
MUMBAI:
CNN-IBN introduces a special series, 'Secret Kitchen'; which hunts
down the cornerstones of cuisines and present long forgotten culinary
secrets of India. Journey with Bikramjit Ray, CNN-IBN's food correspondent,
as he travels across the country and unravels recipes that have
been passed down from generation to generation.
The
series covers Indian culinary traditions including Royal cuisines
of Awadh and Rampur with Rajkumar Amir Naqi Khan and Begum Noor
Ranu; cuisine from the hills of Himachal Pradesh to Metropolitan
Mumbai; Chettinad and Nadar food from Tamil Nadu and tribal Manan
food from Kerala. The six episode series engages viewers each Saturday
to a melting pot of India's diverse cuisines until July 7.
Introducing
the series Rajdeep Sardesai, Editor-in-Chief, CNN-IBN and IBN 7
said, "India is a land of diverse cultures and cuisines. With
our exclusive series 'Secret Kitchen', we have made an attempt to
bring the very best of traditional Indian culinary delights to whet
the appetite of our viewers. The programme is aimed at discovering
recipes which have faded into oblivion over the passage of time."
"Diversity
in programming is welcomed by our advertisers and viewers alike.
These feature-based programmes provide us an opportunity to attract
companies and brands looking for infotainment content. An interactive
contest that engages viewers has been included to provide sponsoring
companies added prospects," added Sanjay Dua, National Sales
Head, CNN-IBN and IBN 7.
Apart
from presenting long forgotten culinary secrets of India, Secret
Kitchen also invites viewers to share their traditional recipes,
family fare or just about anything exclusive that they feel takes
them on a gastronomic high! Two best entries will win a TTK Microwave
oven each week.
|