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MUMBAI:
It has finally happened! Radio City has introduced yet another pioneering
initiative, elevating the 'Whatte Fun' experience to the next level
of interactivity. After bringing listeners 'Whatte Fun' not only
on the air-waves, but through a music CD and a music-video on television,
Radio City 91.1FM's zingy new station song 'Bolo Whatte Fun' is
now available as a ring back tone!
Now,
listeners can share and enjoy Fun ki nayee bhasha, 'Bolo Whatte
Fun' with those who call them and bring a smile to their faces.
Accessible across the country as the "Whatte Fun Ring Back
Tone", one can now transmit the fun virus by accessing it from
all cellular service providers.
And
here is how "Whatte Fun' can be your call back tone!
" Airtel subscribers: Dial 678 and go to the Category - Indipop
" Hutch subscribers: Dial 123 Say Caller tunes Category 'Indipop'
(Track No. 5)
" BPL subscribers: Dial 666 go to Category - Indipop
" Tata Indicom subscribers: Dial 12800 Say Indipop (Track No.
5)
Set
to lively, pulsating beats by Vishal-Shekhar and sung by Shaan,
'Bolo Whatte Fun' reflects the light-hearted essence of life simply
bringing the fun 'alive'! An out-and-out entertaining stress buster,
the song with its fun, witty lyrics about life's lighter moments
has become a rage with listeners nationwide!
Lesser
than a month ago, Radio City unveiled its fresh new 'Whatte Fun'
avatar with more energy and non stop action through new programming,
shows and features guaranteed to provide 24x7 entertainment to de-stress
listeners. Radio City is the first and only private FM station to
have their station song, "Bolo Whatte Fun" made into a
brand video, which is currently being aired across major national
television channels. Making its new fun mantra accessible to listeners
nationwide, Radio City 91.1FM also launched the 'Bolo Whatte Fun'
music CD and cassettes in association with YBR Records.
Radio
City 91.1FM's fresh outlook 'Whatte Fun', is an outcome of intense
consumer research and insight mining across markets. Giving listeners
moments to let down their hair, to relax, to laugh at oneself and
life around; to just be themselves, Radio City's 'Whatte Fun' encourages
listeners to take every opportunity to break free from their anxieties.
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