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MUMBAI:
RED FM Mumbai, the station for expression of millions of music lovers
peps up Mumbaikars to Bajaao for a cause as its breakfast show Morning
No.1 with Malishka completes 2 years of successful programming.
The show and its jock Malishka have received many accolades and
awards for its path breaking programming innovations and initiatives
in the last 2 years. Keeping up with the spirit of the show, Malishka
came up with a novel idea of devoting the show's 2nd birthday towards
educating the children of CCDT (Committed Communities Development
Trust). This NGO works with communities that specially focus on
children who come from disadvantaged backgrounds, such as the slums
and red light areas of Mumbai.
"It
was a dream to do something for the children of CCDT ever since
I first ran in a Marathon for them in 2006. I was not sure if all
Mumbai would support me when I first thought of the initiative.
The whole idea was not just celebrating our birthday with listeners
but extending the happiness to these very special kids. I am very
glad that we have received an overwhelming response from our listeners
who have come ahead in full zest to help these kids," said
RJ Malishka, talking about the week long initiative, Red FM Bajaao
for a cause.
Various
outreach programmes have been planned by the radio station to maximize
listener support for the campaign. Support boxes have been set up
in various places for Mumbaikars to stop by and pledge their support
for the initiative. Also, a Red FM branded Qualis will tour Mumbai,
giving people an opportunity to sign on the Qualis and express their
support. All the donations for the campaign will be utilized for
educating the children.
A Special on-air programming line-up, with kids requesting songs
on Mera Wala Gana & having them as Red Reporters on the show
Morning No1, has been planned. Celebrity pledges supporting the
initiative will be on air appealing to listeners to support the
cause. Day to day update features will be aired on the collection
& participation score of the listeners.
To
add fun and excitement, former cricketer Vinod Kambli will be extending
a helping hand for the children of CCDT and will participate in
a special cricket match scheduled for August 2, 2007. Two teams
of kids captained by RJ Malishka and Vinod Kambli will vie for the
trophy of the most special cricket innings ever played.
Also
RJ Malishka will take the children to Cinemax on August 3, 2007
for a special movie screening, where the culmination of the whole
event will take place along with the gifting of the various donations
and pledges that have been collected by Red FM. On this occasion
Red FM's COO, Abraham Thomas and Malishka will also hand CCDT, a
cheque of the amount donated by Red FM employees towards the cause.
Commenting
on the initiative, Red Fm COO, Abraham Thomas said, "Red FM
Bajaao for a Cause, is our Corporate Social Responsibility initiative.
Red FM has always been socially conscious by being the 'station
for expression', allowing people to raise issues that effect them.
Our Bajaate Raho! attitude has enabled us to touch a chord amongst
our listeners, this time we are working with CCDT in Mumbai to give
underprivileged children an education. We are overwhelmed with the
kind of response that Malishka is drawing for the initiative; this
obviously puts greater pressure on us as a station for expression."
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