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MUMBAI:
As per the latest TAM ratings for week 25, Media Content and Communications
Services India Pvt. Ltd. (MCCS), India's leading news network continues
to lead the charts. Both its existing channels continue to occupy
the #1 slot in their respective genres. Its flagship new channel,
STAR News is the clear winner with a 20% market share*. The other
Hindi news channels including Aaj Tak with 19%, India TV at 16%
& Zee News at 12% market shares respectively trail behind. 10
of the top 20 and 51 of the top 100 Hindi news programs belong to
STAR News for TAM Week 25.
STAR
Ananda, the 24 hours Bengali News Channel from the MCCS stable,
continues to be the people's favorite dominating the charts, as
it retains its #1 position. As per the latest TAM Week 25 data,
STAR Ananda has attained a whopper of a 39% market share** as compared
to other news channels, including, 24 Ghanta at 34%, Kolkata TV
16% & Tara News at 10%.
As
a part of it's expansion strategy, MCCS, plans to continue regional
penetration across the country. The recent launch of their 24 hours
Marathi News Channel - STAR Majha is step towards the direction.
Star Majha is the new age Marathi channel for the modern Maharashtrian.
Headquartered in Mumbai, it is equipped with an innovative-modern
production facility, a first of its kind set, and a state-of-the-art
newsroom. Having an extensive bureau network across Maharashtra
and countrywide, it will draw on the immense resources & expertise
of MCCS.
Commenting
on the successful run of Star News and Star Ananda, Mr. Barun Das,
Vice-President of Media Content & Communications Services India
Pvt. Ltd. (MCCS), says, " The consistent upward trend of STAR
News & Star Ananda, along with the viewers' positive feedback
to the recently launched Star Majha, encourages us to believe that
we are on the right track. The ratings are an endorsement of our
viewers' faith in us and we thank them for their continuous support
and encouragement."
Adds
Mr. Shazi Zaman - Managing Editor, MCCS, "The enduring success
of Star News is a sure indicator of the fact that people will watch
if you have compelling and differentiated content. And it's our
constant endeavour to develop content that connects to the viewer.
Star Ananda and now Star Majha, offer programming tailored to the
requirements of the regional audiencese look forward to offer to
our keen viewers', continuous, innovative & knowledge-worthy
forms of current-affairs, thereby fortifying the company's leadership
position in these exciting times."
MCCS
has grown to be a leading television network, in the Indian news
broadcasting business. MCCS promises to have many more triumphs
in the offing, with its expanding bouquet of channels across the
network.
*Source:
TAM, Period: Wk 25 (17-23 June), Daypart: All Days, TG: CS 15+,
Market: HSM
**Source:
TAM, Period: Wk 25 (17-23 June), Daypart: All Days, TG: CS 15+,
Market: West Bengal
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