SET Network to telecast all the Matches during ICC Cricket World Cup 2007

This World Cup, don’t miss any of the matches: catch the Group stage matches on MAX, SAB & PIX. All Super Eight matches, Semis & Finals to be simulcast on MAX and SAB, in English and Hindi respectively.

MUMBAI: This summer, viewers can get set for a grand cricketing feast from the 13th March to 28th April 07 as the SET Network announces the schedule for the telecast of the biggest event of the cricketing calendar in the last 4 years – The ICC Cricket World Cup 2007. Viewers will get to enjoy all 51 matches, as the SET Network will bring a world class feed of the ICC Cricket World Cup 2007 Live across its 3 channels - MAX, SAB and PIX.

MAX will continue to blend the excitement of cricket with its inimitable dose of entertainment – “extraaa innings”. All the matches of the ICC Cricket World Cup 2007 will be telecast live. The coverage starts with “extraaa innings” from 5pm onwards on all match days on MAX and SAB.

Kunal Dasgupta, CEO, SET India Private Limited said, “MAX has always garnered an unprecedented television viewership during Cricket tournaments. For the ICC Cricket World Cup 2007 we have made every effort to provide the viewers with unique access to live world class coverage and also ensuring that not a single match will be missed.”

Rohit Gupta, Executive Vice President, Ad Sales & Revenue Management, SET India Private Limited said, “ICC Cricket World Cup is the biggest Television Event which happens once every 4 years and reaches out to nearly 80% of the C&S audience. And to make it even bigger this time around we will show almost all the matches on SAB in Hindi as well. Thus the platform for the ICC Cricket World Cup 2007 matches will be far bigger as we cater to a much larger and varied audience. It’s a huge value add for the advertisers since previously we only had 12 matches on SAB and now we will be airing all the matches. We are sure of a far greater reach with a bigger platform for ratings and viewership.”

The upcoming cricket tournament in 2007 will feature 16 teams allocated into four groups of four. Within each group, the teams will play each other in a round-robin format and the top two teams will advance to the "Super Eight" round. The telecast schedule includes all group stage matches to air on MAX, SAB & PIX while the Super Eight Series matches and will be aired on MAX and simulcast in Hindi on SAB.

Reliance & Nokia are the co-presenters for the broadcast of ICC Cricket World Cup 2007. Hero Honda, Maruti, ITC Foods, Pepsi, Videocon, LG and Aditya Birla Group are the associate sponsors.

Schedule for the ICC Cricket World Cup 2007

SECOND STAGE – SUPER EIGHT SERIES. Matches to be simulcast on Max and Sab.