| MUMBAI: Zoom, India's premier glamour and entertainment
news channel from the BCCL stable, has overtaken the competition across 6 Metros
among C&S AB 15-44 Yrs audience, and broken into the top 10 viewed channels
in the 2nd week of January 2007 as per TAM media research. Zoom started
the year on a high note with an increase of 63% GRP's in the 6 metros over the
last quarter of 2006. In the Hindi speaking markets (HSM), it has shown a notable
increase of 32%. The growth of over 55% among C&S Males SEC AB 25+ (purchase
decision makers), is a significant development, which makes it a serious contender
across many media plans. The growth can be attributed to the improvement
in the channel's placement, across distribution networks nationally supported
by intensive marketing efforts and improved content. The channel's move
towards the entertainment news format and decidedly Bollywood slant has made it
appealing to more and more people. The recently launched movie slot in the evening
is garnering better prime time ratings for the channel. | 
