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Mumbai: According to a press release by the company, Neo Sports
channel has met with unprecedented success in its efforts to rebrand
and repackage domestic cricket. The viewership ratings touched new
heights with the Ranji Trophy Finals between Mumbai & Bengal.
The Finals saw peak ratings in the range of 2 TVRs across key markets
like Mumbai - 2.1, Delhi - 2.1, Kolkata - 1.7 & WB 1 mn+ - 1.7.
Additionally, the finals also propelled the Neo Sports ratings
ahead of general entertainment, movies, news & music channels
across key metros, Source: TAM, TG:CS Males Sec AB 15 years +, February
2nd - February 5th, 2007. Even markets not affiliated to the teams
playing in the final garnered high peak ratings with UP 0.1-1mn
- 1.6, AP 0.1-1mn - 1.3, Gujarat 0.1-1mn - 1.5, Gujarat 1mn+ - 1.2,
Maharashtra 1mn+ - 0.9, Rajasthan1mn+ - 0.8, Bangalore - 0.7.
"Neo Sports has been highly successful in marketing and presenting
Indian domestic cricket. From the Challenger series to the Ranji
Trophy, we have consistently managed to garner significant viewership.
This only reaffirms our belief that Domestic cricket, when packaged
well can attract large audiences. We now look forward to the All
Star Series for The Deodhar Trophy starting 25th February to continue
in the same vein especially with the inclusion of some of the key
Indian players heading for the World Cup." said Neo Sports
Broadcast Pvt. Ltd.CEO Shashi Kalathil.
Neo Sports which launched on October 1st, 2006 with the Challenger
Series, became the No.1 sports channel within the 1st week of launch
on the back of domestic cricket. Neo Sports Broadcast Pvt Ltd has
an exclusive distribution tie-up with Star India, to take Neo Sports
across the length and breadth of the country. The channel is available
on Cable, DTH and new media platforms.
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