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MUMBAI:
BIG 92.7 FM, India's No. 1 FM Station, is taking excitement around
its latest offering and biggest endurance test, Chipak Ke Jeeto,
to an altogether new level! In keeping with the theme of the endurance
test, which is to Chipak, the Station has gotten extremely
innovative and has Spiderman himself doing the Chipak across
the city's high footfall areas. Through this event, Spiderman will
be challenging the local populace to be part of the innovative and
biggest endurance test of all times, Chipak ke Jeeto which
is being hosted in association with Hyundai Motors' newly launched
i10. This on-ground event is being hosted across the 5 cities of
Mumbai, Delhi, Kolkata, Hyderabad and Bangalore simultaneously and
will kick-start on 11 January, 2008.
 Spiderman
will be seen traveling across the city and Chipko-ing to
random cars that are parked on the roads, giving audiences a sneak
peek into what the Chipak Ke Jeeto contest will be like.
Besides enthusing listeners to participate in the glam event, this
activity will create a lot of excitement amongst the people…about
this one of its kind challenge, which allows the contestant who
remains touching the swanky new Hyundai i10 for the longest period,
to grab the keys and drive home the machine!
The
entry phase saw people from across the metros seeking participation
in large numbers. Short-listed candidates are being put through
medical tests, only after clearing which, they will be eligible
to take part in the contest. The Station has also ensured counseling
and training sessions to ensure the participants have all the gearing
up and preparations required, before the day. The finalists will
compete with each other to win the Hyundai i10 from 11 January,
2008 across all 5 locations. Chipak ke Jeeto will also have
a host of celebrities visit the location, rooting and cheering the
participants, this apart from the families, friends and local populace,
especially kids who were seen completely smitten by Spiderman! The
Station has also applied to the Limca Book of Records, officials
from which will identify the record creator on successful completion
of the test.
The
on ground event saw Spiderman entertain the crowds by jumping across
cars and proving his own endurance. He was also seen challenging
the crowds to participate in the contest and break his record. Enthused
and well entertained crowds across city locations are all geared
for the finale on 11 January where they will be seen cheering the
participants, if not participating themselves!
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